Product designers pitch ideas for a living. That’s what we do. So we thought, why not make our skill set available to the everyday person who has an idea worth shopping around.
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San Francisco, CA (PRWEB) May 20, 2008
SWINQ Design, the latest brainchild from powerhouse product designer and inventor Steven Friedman, is quickly establishing itself a vital resource for inventors and entrepreneurs in the Silicon Valley. Based in San Francisco, SWINQ Design uses compelling product design and eloquent storyboard imagery to articulate inventions, concepts, and intellectual property.
"We make concepts look like state-of-the-art products. We then combine these images with a storyboard to develop a presentation for the client that he or she can feel confident pitching to potential investors," said Steven Friedman, founder of SWINQ Design and himself a successful inventor. "Product designers pitch ideas for a living. That’s what we do. So we thought, why not make our skill set available to the everyday person who has an idea worth shopping around."
In the past, an inventor or hobbyist looking for industrial design services was sure to receive sticker shock from exorbitant consulting firm prices. Ranging anywhere from $15,000 -$125,000, product design has always been considered an exclusive service limited to successful consumer manufacturers and well-funded start-ups. But Mr. Friedman insists the product design needs of inventors are not in line with the product design services offered by high-priced consultancy firms.
"If you want to generate a design for mass manufacturing, there’s going to be a lot of man hours and cost associated with that kind of development. Most of the inventors we work with are not at that stage. Our clients typically just need help articulating their concepts, which our product and graphic design teams do very effectively," said Friedman.
About SWINQ Design:
SWINQ Design is a budding industrial design firm specializing in product development for inventors, entrepreneurs, and early-stage start-ups. Services include product design, product & corporate branding, engineering/prototyping, pitch development, and user instruction & mechanism articulation.
Steven Friedman, Founder