25 Million Streams Later, WatchMojo.com Becomes Largest Canadian-Based Content Provider on YouTube

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With a dozen employees, hundreds of hours of programming, thousands of videos and millions of video streams each month, WatchMojo.com becomes the largest video producer and provider on the world's largest video property YouTube.

In April 2008, video producer WatchMojo.com became the largest Canadian-based content producer and video provider on YouTube - the world's largest video website - surpassing household names such as the CBC, Much Music, and many others.

Counting video producers from all countries, WatchMojo.com cracked the Top 25 Most Popular Director rank in April, too.

WatchMojo.com has been rising in a number of categories both north and south of the 49th parallel: the company's dizzying array of high-quality, professional and evergreen video content has helped it secure a number of high-profile and lucrative syndication partnerships with companies like MySpace TV, Hulu, Adobe, Quebecor's Canoe, in addition to YouTube and many others.

Thanks to these distribution deals, the vast majority of its streams are served to global audiences, making WatchMojo.com the latest successful Canadian export in the entertainment industry.

The company's reach speaks for itself:

  • From June 2007 to March 2008, the company increased monthly streams from 250,000 to 4,500,000, for an increase of 15,000% in 9 months.
  • The company's streams grew 120% from Q3 2007 to Q4 2007, followed by a 130% growth rate from Q4 2007 to Q1 2008.
  • From February to March 2008, the company's streams doubled from over 2,000,000 streams to 4,500,000.
  • Throughout Q1 2008, WatchMojo.com generated nearly 8,000,000 streams.
  • The company's streams have mushroomed from 2M throughout 2006, to 13M throughout 2007, and it has matched that figure in the first five months of 2008 alone, crossing 25M since launching.

The company's founder and CEO Ashkan Karbasfrooshan began his online career in 2000 at Mamma, which was one of the earliest search engines online and Canada's largest web media property at the turn of the century. Later that year, he joined AskMen as VP of advertising sales, spokesperson, columnist and resident interviewer; AskMen would go on to surpass Mamma's reach shortly thereafter amongst Canadian new media companies. Today it's a unit of News Corp.'s Fox Interactive Media, to whom WatchMojo.com supplies content on its MySpace TV and Hulu properties.

Since launching WatchMojo.com in 2006, Karbasfrooshan has filled the company's ranks with talent hailing from Canadian corporate stalwarts, including blue-chip companies such as The Hudson Bay Company, the CBC, Royal Bank of Canada, Holt Renfrew, the National Film Board and others.

"Our goal is to be the foremost video content provider to the largest portals and social networks on the Web, in order to reach users everywhere they consume video and provide advertisers with unparalleled reach across the Web," states Karbasfrooshan.

Advertisers are taking notice: this week, Tourism Quebec became the latest to advertise on the site to promote itself to Canadians in Ontario and the Maritime provinces.

In addition to the Web, the company is building an impressive reach in the rapidly growing out-of-home digital network market, too.

To learn more about WatchMojo.com, visit http://www.WatchMojo.com.


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Ashkan Karbasfrooshan
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