IVT's New Enterprise Solution Makes the Broadcast of Seamless Live, Interactive Webcasts from Multiple Locations a Reality

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MediaPlatform Director, a new video switchboard application, allows companies to conduct live video webcasts that are simultaneously sourced from numerous video streams without additional infrastructure.

Video webcasting is increasingly becoming the most powerful tool in the corporate communication arsenal

IVT, which transforms the reach and impact of companies' communications with an industrial-strength suite of rich media webcasting products, today introduced MediaPlatform Director to help companies expand their use of online video through the simple and affordable creation and management of live, Flash-based rich media webcasts that are sourced from multiple locations. MediaPlatform Director changes the fundamentals of video webcasting by providing companies, for the first time, with an easy to use interface that can seamlessly incorporate remote presenters from anywhere in the world. Additionally the application allows real-time screen recording from remote sources as well as the incorporation of pre-recorded video or audio content all inside a single live webcast event. IVT will debut MediaPlatform Director at Streaming Media East 2008 May 20-21 at booth #212.

Now with just the click of a button, companies can conduct a rapid-response live Flash video webcast featuring presenters from any geographic location in the world. Remote presenters need only a webcam and a browser. During a live webcast, MediaPlatform Director also enables users to seamlessly capture live screens, to present multiple camera angles and to incorporate pre-recorded rich media content such as commercials, corporate videos and animated logos into their webcast.

Until now, to get these same remote presenter capabilities, a company typically had to buy video mixer boxes and set up multiple point-to-point video conferencing stations, or find another hardware solution to source multiple video streams. Then, they had to figure out how to backhaul the video signals from all presenter locations to their master control room, using either satellite or dedicated lines. Once the company resolved each of these challenges, they then would have to figure out how to integrate and switch between all of those signals during a live webcast and still manage elements like PowerPoint slide synchronization, running polls, surveys and Q&A sessions, tracking viewer activity on a real-time basis, and all other facets of a true enterprise-class webcast. To date, this has been a daunting task for even the most sophisticated companies, but now MediaPlatform Director automates these processes allowing companies to do what has traditionally been limited to the very few.

All of these features are delivered in one Software-as-a-Service (SaaS) solution, which means that beyond purchasing a subscription to the product, there is nothing to buy, nothing to install and no IT involvement required. Both the webcast director and all of the remote presenters simply log-in via a Web browser and start webcasting immediately. Because MediaPlatform Director is Flash-enabled, companies can reach a very broad target audience given the widespread adoption of Flash as a standard multimedia viewing format among business users and consumers.

"As the use of video continues to expand from the consumer realm into the corporate market, users need and expect solutions that let them deliver professional quality rich media presentations over the Web without enlisting professional production assistance," said Melissa Webster, program vice president, Content and Digital Media Technologies at IDC. "Webcasts and podcasts that feature a single presenter often come across as "canned" and they can lack a dynamic, interactive element. The ability to incorporate multiple sources or streams into a live event -- including video streams of multiple presenters -- and then seamlessly switch between them turns one-way presentations into 'discussions' that are far more engaging and impactful."

Without the purchase of expensive video production hardware or equipment, MediaPlatform Director allows webcast directors to smoothly switch from presenter to presenter or to play pre-recorded content from a customized video library. Each presenter can broadcast using video and audio, and for creative or complex demonstrations, they can display their computer screens directly to the audience. Finally, each presenter can "raise a hand" to signal the director he has something to say or they can communicate with the director via text chat to ensure the broadcast runs smoothly.

"Video webcasting is increasingly becoming the most powerful tool in the corporate communication arsenal," said Phillip Whalen, President and CEO, IVT. "MediaPlatform Director opens the door for our customers to dramatically expand their use of video webcasting in a host of new ways that just weren't possible before. It's never been easier for companies to replace in-person presentations and training sessions with digital events that are equally as powerful, engaging and interactive, yet are significantly more cost effective, while reducing all the carbon footprint costs related to long range travel. At IVT our mission has always been to continue to add capabilities that will expand and transform how our customers leverage the power of streaming media webcasting and we are thrilled to add MediaPlatform Director to our suite of industrial-strength video webcasting products."

Industrial-Strength Webcasting
MediaPlatform Director is an add-on to IVT MediaPlatform, IVT's full feature professional webcasting publishing system which enables companies to broadly produce, manage, distribute and monitor live and on-demand webcasts. IVT MediaPlatform features dynamic video and multimedia content, interactive polls, quizzes and Q&A functionality and static visual content such as screenshots or PowerPoint slides.

MediaPlatform Director allows companies to add powerful new event features to their webcasting program, including:

  •     Live Video Switching
  •     Multiple Live Remote Presenters
  •     Different Camera Angles
  •     Live Screen Recording from Remote Sources
  •     Live AV Management
  •     Adding Pre-recorded Video from a Playlist

In addition, customers will have access to unique management features, including:

  •     Flash Auto-Archiving
  •     Content Conversion to Flash
  •     Video Preview before Live Push
  •     Chat
  •     Hand Raising

The added capability to convert other video formats to Flash content facilitates the transfer of the company's valuable video archives. MediaPlatform Director allows webcasts to be auto-archived as video-on-demand presentations.

Availability and Pricing
MediaPlatform Director will be available in June 2008 through IVT MediaPlatform's SaaS platform or via on-site installation. As with all IVT products, MediaPlatform Director is delivered in a SaaS package that allows companies of all sizes to immediately implement their webcasting program without a significant investment in hardware, service providers or IT infrastructure. SaaS customers also benefit from receiving ongoing product enhancements. MediaPlatform Director pricing starts at $1,475 per month.

About IVT (http://www.ivtweb.com)
IVT transforms the reach and impact of companies' communications. IVT's industrial-strength suite of reliable rich media webcasting products is changing how people present, distribute and absorb ideas and information. From easy, self-service desktop applications to complete corporate webcasting solutions, IVT's products are powered by the world's most advanced, patented rich media publishing engine. Using video, PowerPoint and interactive elements, IVT's product suite allows companies of all sizes to create and share both live and pre-recorded communications. Webcasts and podcasts created with IVT software are providing content creators with immediate, detailed insight into audience behavior and message comprehension, closing the loop on modern communications. IVT is making meetings, training, communications and customer service efforts more effective, while increasing information retention and simultaneously cutting costs.

For general inquiries and additional product information, please go to http://www.ivtweb.com or contact info @ ivtweb.com.

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Matt Mendolera
IVT, Inc.
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