Yoyoor Smart Phone Showcased at WUN Conference in China

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The recent World Universities Network (WUN) Conference held in Hangzhou, China saw the debut of the newest smart phone for rent on the market, aimed at helping English-speaking travelers get around China.

Yoyoor Inc. took its new smart phone rental and personal travel assistance service to the public last week, showcasing it at the World Universities Network(WUN) China Enterprise Conference in Hangzhou, China. With scholars, university officials and entrepreneurs from all over the world attending to explore global innovation and entrepreneurship, the WUN proved to be an excellent and fitting venue to debut this new and exciting mobile service.

Yoyoor's new mobile phone service provides foreign travelers in China with low domestic and international call rates, wireless internet access, GPS navigation, as well as live personal language assistance. With a searchable travel guide on the phone as well, customers can get updated information about places to see and spots to visit.

"The day my wife and I arrived in Shanghai, there was a big earthquake in China. I was able to use Yoyoor phone to call my family and relatives in U.K. and India right away," said Huzefa NeeMuchwala, a conference participant and a senior teaching fellow at the University of Leeds School of Design in U.K. "For me Yoyoor is about more than just the phone. Choosing to use the Yoyoor service was about testing out this new innovative idea, as well as using a product designed to give customers more confidence to explore China, and I think this product was a great tool to help me to do just that."

As a featured speaker in WUN, Yoyoor CEO Joss Shen shared his experience as a Senior Executive in WebEx Communications, which went from a humble startup in 1996, to be listed on NASDAQ in 2001 and acquired by CISCO in 2007 for US$3.2Billion. Yoyoor is Shen's new venture after WebEx. He outlined the long-term vision of Yoyoor as a plan to "set a new standard for worldwide travel services by combining state-of-the-art technology and customer care with a personal touch."

Shen also took the chance to talk personally with guests of the conference. Many participants, having decided to travel around China before and after the conference, were thus able to get a first hand introduction to the service designed to help English-speaking travelers. "Leveraging our SaaS, Internet and wireless expertise, multi-national business experience, and multi-culture sensitivity," Shen said passionately, "we'd like to become the largest virtual travel service company in the world."

With year-by-year increases in the number of travelers coming to China, it seems that these visitors have a new and useful tool to help them get around.

Yoyoor service can be ordered at http://www.yoyoor.com. Yoyoor's Web-based Affiliate Program, targeting travel agencies, international conference organizers, and any travel related Web sites, is also available at http://www.yoyoor.com/partner.shtml.

About Yoyoor:
Founded in 2007, as a U.S. corporation with branch offices located in major cities in China, Yoyoor Inc. is a leading provider of travel assistance services to foreign visitors in China. On top of low within China and international call rates, Yoyoor's service provides travelers with a sleek mobile phone equipped with an updated and comprehensive city guide, GPS navigation, a camera and wireless Internet access. And more importantly, Yoyoor service includes an access to a live, bilingual virtual assistant to deal with any communication problems that may arise.


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Emily Wu