Baltimore, MD (PRWEB) May 21, 2008
Mother of Three Uses Economic Stimulus Check to Fund Her New Startup Company and Product Line
Jennifer Buettner mother of 3 children under 21 months old and President of Efficacy Brands, LLC, is utilizing her family's economic stimulus check as seed money to manufacture and promote her new product line, Obecalp. Obecalp, is the first standardized, branded and pharmaceutical grade placebo available for retail sale.
"I am excited to receive my economic stimulus check and put it to a good use. When I invest in myself and my family, I am investing in the future of the USA" says Jennifer. "I've been looking for a way to fund my company and couldn't have imagined that it would have come from the government. I think it is a great way to stimulate the economy."
Jennifer Buettner's tale is the same story which millions of women before her have experienced. She enjoyed a successful job as a legal secretary, but Jen's career was joyfully interrupted by love, marriage, pregnancy and motherhood.
Suddenly Jen was "mommy" to 3 beautiful children (all under the age of 14 months at the time). Jen's energies were now diverted to the love, nurturing and promise of the future to 3 precious babies.
One day, an off handed comment led her to the discovery of a lifetime. While discussing the over-prescribing and lack of efficacy of children's drugs, she asked, "Why, when drugs are not needed couldn't children (adults and seniors) be given a placebo by their medical authority figure instead?"
Jen was amazed to learn that even though there is definitive proof of the "placebo effect" and its wonderful benefits, no standardized, branded placebo tablets or liquid exists for sale anywhere in the world. Countless hours of searching the Internet proved this to be true. Pharmacists she consulted had no placebos for sale either.
She knew what she had to do. After untold hours of hard work and determination, she invented Obecalp as the first standardized, pharmaceutical grade placebo (produced as a dietary supplement under the FDA's cGMP quality standard) available for sale in retail stores and via the Internet.
The response has been spectacular. Obecalp is sold via the Internet at http://www.InventedByAMommy.com and soon available in thousands of retail locations in the USA and around the world.
Invented By A Mommy
As Jen spoke with focus groups about Obecalp, something interesting occurred. The mommies in the focus groups seemed to have had a great invention or creation in their past or in their mind. They just didn't know how to develop, brand and take it to market.
Jen adjusted her sails and started "InventedByAMommy.com" to be a safe, fun and effective place for mommies like her where they can be motivated to create and market their inventions and celebrate their new found success.
Jen's warm, dynamic and ebullient personality brings people close. Her heartwarming and compelling story is the tale of every woman who has ever wanted to continue their career into motherhood. Jen knows how to make a difference in her life and the lives of people she hasn't even met.
About the Placebo Effect
Effectiveness of "the placebo effect" have been known for centuries. Only recently have major studies confirmed and actually tracked areas of the brain where the placebo effect occurs. (from Wikipedia) The Placebo effect is the term applied by medical science to the therapeutic and healing effects of inert medicines and/or ritualistic or faith healing practices. When referring to medicines, placebo is a preparation which is pharmacologically inert but which may have a therapeutic effect based solely on the power of suggestion. It may be administered in any of the ways in which pharmaceutical products are administered.
The placebo effect occurs when a patient takes an inert substance (sometimes called a "sugar pill") in conjunction with the suggestion from an authority figure or from acquired information that the pill will aid in healing and the patient's condition improves.
Jennifer Buettner is available for print, television and radio interviews about Obecalp and http://www.InventedByAMommy.com
Efficacy Brands LLC is currently interviewing qualified distributors for its Obecalp brand of placebos.
Press inquiries contact:
Mr. Dennis Buettner
Director of Public Relations
Efficacy Brands LLC.
(EfficacyBrands @ Gmail.com)
Obecalp, InventedByAMommy.com are trademarks of Efficacy Brands LLC.
Efficacy Brands reminds you to "Motivate, Create and Celebrate".
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