Portland, OR (PRWEB) May 20, 2008
TAOW, the agency that has defined modern marketing, is bringing together some of the industry's most influential thought-leaders for a panel discussion on the future of Internet marketing. Lessons In Social Advertising (L.I.S.A.) conference is the first forum dedicated to social media marketing- an emerging new field dedicated to marketing strategies used to reach the growing demographic of social network site users.
The L.I.S.A. conference will take place in four U.S. cities including Portland, Oregon (May 28th), Los Angeles (June 11th), San Francisco (June 18th) and New York (June 24th). The partial list of panelists includes such industry luminaries as:
- Procter & Gamble - Deborah Schultz, strategic adviser for social media
- SplashCast Media - Michael Berkley, founder and CEO
- Adweek - Brian Morrissey, digital editor
- Goodby Silverstein - Heshem Bajwa, director of digital planning
- MediaForge - Anthony Zitom, CEO
The moderator for the San Francisco event will be Pete Cashmore, CEO of Mashable, a leading social networking blog. Additional moderators and panelists will be announced as they are confirmed.
"The trend is clear. A growing number of young people are spending an increasing amount of time on MySpace, Facebook and other social networking sites," said Cashmore. "If marketers are to be successful in reaching this demographic they must find a way to gain viable presence on these sites."
"The lackluster effectiveness of traditional on-line advertising has been a major catalyst for new thinking in the area of Internet marketing. In the U.S one-in-four Internet users are using a social networking site. Those that ignore this trend will be left behind," said B. Scott Taylor, president of TAOW. "L.I.S.A will offer in-depth discussions on the latest findings and the most current thinking on this topic from today's most influential leaders in the field."
L.I.S.A. panelists will address a variety of topics related to trends in social advertising including: the reality of banner ads and other traditional on-line advertisements, trends and new approaches, requirements for successful online marketing, changing attitudes of young consumers, monetizing widgets, and measuring ROI.
For more information on L.I.S.A. including dates, times, venues and a list of specific panelists for each forum, visit the L.I.S.A. website at http://www.lisa08.com or call
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