Bulldog Award Winners Reveal Secrets of Superior PR Stunts and Special Events

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Winners in the Bulldog Award's Stunts and Special Events Category join popular PR University conference series to share secrets of campaigns that drive media coverage and results - Thursday, May 22, 2008.

PR and marketing professionals who want to learn proven methodologies of creating superior PR stunts and special events that win major media coverage will want to join these Bulldog Award winners and leading communicators, as they share best and worst practices during an exclusive, dial-in PR University panel discussion on Thursday, May 22, at 1PM EST (noon, CDT; 11AM MDT; 10AM PDT):
•Margaret Brady, Director, Morrissey & Company; Lewis Gordon Pugh
•Rich Lukis, Executive Vice President, Coyne PR; Client, Goodyear
•Andrea Wood, Managing Director, Clear!Blue; Client, Chrysler LLC
•Keith Fernbach, Vice President of PR, Grand Central Marketing; Client, Del Monte Foods
•Patti Kelly, Senior External Communication Consultant, Allstate Insurance
This rare panel of Bulldog Award winners past and present led by communications pros representing companies like Goodyear, Chrysler, Del Monte and Allstate Insurance, is bound to give attendees an advantage in mastering the art and science of crafting successful, results-oriented PR stunts and special events that earn widespread media coverage, reach millions of consumers---and drive measurable business results.

Communications professionals who missed this year's Media Relations Summit last month (where the Bulldog Award winners were announced), will not want to miss this unique event to gain insider advice, tools and techniques of the winners. Questions to be addressed include:
•What traits do award-winning, media friendly PR stunts and events share---and how can you use this insight to improve your PR programs for companies and clients?
•What must conventional shops do to incorporate bombastic stunts and events into their efforts?
•How can PR teams use social media like blogs and YouTube to build buzz for their stunts or special events?
•What common mistakes do PR teams make when planning and executing compelling, sometimes risky, stunts and events---and how can you avoid them?
•How can teams on tight budgets craft high-ROI events to gain a competitive edge with minimal expense?
Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PRU University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript.

For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.


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Brian Pittman

Briggs Heaney
Infocom Group
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