People in their fifties and above are in the prime of life, and are great fun to work with. The common misconception is that if you're over fifty, it's the beginning of the end. But far from it!
Norwich, UK (PRWEB) May 21, 2008
Even though the popularity of internet dating continues to grow, one of the UK's largest consumer groups has rarely been catered for specifically - single men and women over the age of fifty. It was this gap in the market that gave Paula Taylor the inspiration to launch MatureFreeAndSingle.com, an online dating service aimed specifically at senior singles.
"The over fifties feel that the more general dating sites do not always cater for them well enough" says founder Paula Taylor. "At MFS, we've made it so that people who join know exactly what to expect. A vibrant community of like-minded mature adults and an easy-to-use, no-nonsense website."
And they won't be disappointed. MatureFreeAndSingle has thousands of UK over fifties members. While people can join, browse and fill out their profile for free, Full Membership starts at just £5.41 a month (for a 12 month subscription), and provides a whole host of features and benefits:
- Confidential Email service
- Full profile and demographic searching
- Give gifts to potential friends
- Keep your diary and read your friends'
- Have your personality profiled
- Romantic & personality matching with potential partners.
Although MatureFreeAndSingle.com is a niche dating site, this is a niche that is certainly growing. There were 20 million people aged 50 and over in the United Kingdom in 2003. The number is projected to continue increasing, with the over fifties accounting for over 50% of the UK population by 2020. And they are becoming increasingly active and socially mobile too.
"People in their fifties and above are in the prime of life, and are great fun to work with. The common misconception is that if you're over fifty, it's the beginning of the end. But far from it!" says Paula. "People are rich with experience, affluent, keen to enjoy their life to the full, and know what they want from life or a partner. I'm really proud that MatureFreeAndSingle.com has been so well received so far."
MatureFreeAndSingle.com was the inspiration of Paula Taylor, and is owned and operated by T3 Limited. T3 partnered with White Label Dating, renowned leaders in the dating industry, who provide all back end systems and fulfilment.
+44 20 8123 8763
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