In richly pigmented skin, high melanin content makes the inflammation cycle worse when irritated. The bumps invite infection, and often leave a darkened spot, referred to as
Lowell, MA (PRWEB) May 21, 2008
BREEJ Technologies, a leader in advanced shaving bumps treatment products announced today that Rite Aid Pharmacy has initiated the distribution of its advanced dual action Bump Zapper Anti Bump Healing and Skin Repair Lotion for women for the rapid resolution of bikini area bumps, bumps on legs, underarms and face, throughout the United States.
Whether a woman shaves or waxes, the skin of the bikini-line is prone to irritation and inflammation. The pressure and friction caused by snug clothes--sitting all day in fitted trousers, for example--make matters worse. The universal evidence: painful "razor-bumps", ingrown hairs or pseudofolliculitis barbae along the sensitive inner thigh. Now, just in time for the skimpiest summer beachwear, BREEJ Technologies introduces the New Bump Zapper Anti Bump Healing & Skin Repair Lotion, part of the Bump Zapper collection http://www.bumpzapperforwomen.com created by innovative entrepreneur Dr. Aloysius Anaebonam, President and Chief Scientist of BREEJ Technologies.
The lotion, which is free of alcohol, synthetic fragrances and other irritants, may be safely applied to even the most tender, abraded skin, including skin which has just been shaved or waxed. Founder Dr. Anaebonam holds 12 US Patents, as well as a Bachelor of Pharmacy Degree (First Class Honors) from the University of Nigeria, Nsukka and Masters and Doctorate of Philosophy degrees in Industrial Pharmacy from the Massachusetts College of Pharmacy in Boston. In creating his formulas for the Bump Zapper collection, he drew upon the global pharmacopeias of traditional herbal healing as the source for the primary botanical ingredients. These roots, leaves, flowers and herbal extracts endow the products with antimicrobial, anti-fungal, healing properties -- Dr. Anaebonam explains that results are often visible within 24 hours.
The other perhaps surprising source of inspiration: the vast Black Diaspora of people worldwide with African or part-African heritage, which extends across Europe to the Caribbean and the Americas. "Black men know all about razor-bumps from shaving the face, neck and the back of the head," says Dr. Anaebonam. "In richly pigmented skin, high melanin content makes the inflammation cycle worse when irritated. The bumps invite infection, and often leave a darkened spot, referred to as "post inflammatory hyperpigmentation", on the skin long after the bump heals. Women of all ethnic backgrounds often experience the same when they shave their legs, bikini area, underarms and face."
Dr. Anaebonam initially created a luxury-shave line targeted for Black men, intended to break the cycle of inflammation, irritation and scarring. "We are trying to reduce irritation," says the entrepreneur, "We want to treat and soothe existing bumps, and prevent future bumps by stopping the cycle of inflammation, which is no more than the skin trying to defend itself against the trauma from shaving."
The new bikini-line lotion for women was inspired by overwhelming response of consumers outside this core demographic. The all New BUMP ZAPPER Anti Bump Healing & Skin Repair Lotion for women is available at Rite Aid Pharmacy stores and online @ http://www.BumpZapperforwomen.com.
Key ingredients in the Bump Zapper line include:
- Tabebuia Impetiginosa (Pink Lapacho) a flowering tree which has been used in the traditional ethnomedicine of MesoAmerica for millennia
- Centipeda Cunninghamii Extract which has been treasured as an all-purpose tonic by the indigenous people of Australia for even longer (in spite of its insect-like name, Centipeda Cunninghamii is a bush whose leaves possess anti-bacterial, anti-inflammatory properties and a pine-minty scent).
- Palmaria Palmata Extract (edible red seaweed, which calms and heals the skin)
- Copifera Officianalis, the tropical balsam tree which has been used in the folk-healing of South America for centuries to cleanse and heal even large wounds without scarring
- Wasabi Japonica extract, along with antioxidant Japanese Wasabi, familiar to sushi-lovers everywhere
- Ceramides for moisturizing and skin conditioning.
For press samples or to interview Dr. Anaebonam, Please Contact: Keenan "Cartier Ruck" Bates @ 706 577 4834
About BREEJ Technologies:
BREEJ Technologies based in Lowell, Massachusetts is a leading developer and marketer of advanced products for Shaving Bumps.
BREEJ Anti Bump Products for shaving bumps and ingrown hairs are available at CVS/pharmacy and Rite Aid Pharmacy stores. Online @ CVS.com; bumpzapper.com and bumpzapperforwomen.com
For more information on BREEJ Technologies, visit http://www.Breej.com