Health 2.0 - How Hospitals Can Leverage Social Networking to Connect with their Communities
Solvang, CA (PRWEB) May 21, 2008
Gale Wilson-Steele is taking the Health 2.0 story to all who wish to learn about driving healthcare change after presenting to an enthusiastic group of over 60 hospital marketers at MedSeek's 8th Annual Client Congress in Memphis last month. Her next Keynote presentation will be at the May 21, 2008 meeting of the Central Coast MIT Technology Forum in Santa Barbara, CA, where Wilson-Steele will discuss the latest trends in empowering healthcare consumers. Because of escalating healthcare costs, both employers and employees are actively seeking new approaches for managing care through preventative healthcare, wellness programs and health education. As patients are bearing an increasing portion of healthcare costs, they are becoming proactive in their own care decisions and demanding transparency on the cost and quality of the services they are buying. Complicated by a growing number of uninsured, the traditional healthcare delivery system is struggling to adjust to the needs of its consumers.
"In every economic crisis there is opportunity for entrepreneurism, and we are seeing a new wave of innovators and financiers willing to explore novel concepts and unproven approaches." says Wilson-Steele. "While many will stumble, they will pave the way for solutions that will redefine the way healthcare is delivered and paid for."
Wilson-Steele's basic premise for healthcare change was captured in a 2006 article in Healthcare IT News, where she was quoted as saying, "Healthcare is about to have a revolution, and the forces are the patients themselves." Today, she is the founder of her second healthcare company, CareSeek, which encourages people to recommend and rate their doctors in order to assist others in finding quality care. Her first company, MEDSEEK, was founded in 1996 and today is the leading provider of portal communications technology to hospitals as they serve their community, patients, physicians and employees. Both companies serve a similar mission, to advance communications in healthcare. With the advent of the Internet and its unprecedented channels for exchanging information, Wilson-Steele is a firm supporter of the e-Health movement, defined by the use of electronic communication and information technology to improve patient care.
On May 28, 2008 Wilson-Steele will conduct an online Webinar for hospital marketers describing how healthcare systems must look beyond their traditional avenues of building brand and customer loyalty to the Web 2.0 world of social media, such as in the exploding social networks powered by FaceBook, MySpace, Yelp and Ning. With over a decade creating web solutions for over 600 hospitals at MedSeek, her message is clear, "Providers must meet change where it's happening, and that is among the empowered consumers that are educating themselves and each other, and shopping for care online."
To register for the free Webinar, "Health 2.0 - How Hospitals Can Leverage Social Networking to Connect with their Communities" on Wednesday, May 28, 2008 at 11:00 AM - 12:00 PM PDT, go to https://www2.gotomeeting.com/register/478995145
About CareSeek, Inc.
Based in Solvang, Calif., CareSeek Inc. was established in 2006 to create an online resource for consumers seeking healthcare. CareSeek.com is a member of the CareSeek consortium of websites and provides nurses, providers and CareSeekers with a platform for sharing their personal impressions of doctors from a professional perspective. Through the CareSeek community, patients, families and medical professionals have the opportunity to contribute to a balanced viewpoint and open sharing of experiences, providing healthcare consumers with the information they need to make better choices regarding their healthcare providers. For more information visit http://www.CareSeek.com or call 805-322-7781.