Limelight Public Relations Revs Up for Summer with New Clients: éS Game of Skate and San Diego Auto Museum/Ferrari Owners Club Agency Adds to Expanding Roster of Elite Brands in the Restaurant, Hospitality, Action Sports, Fashion and Film Industries

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Limelight Public Relations, Inc. expands its entertainment/lifestyle division with two new clients: éS Game of Skate and the San Diego Automotive Museum and Ferrari Owners Club, the Museum's 20th Anniversary partner. Launched in August 2006 by Jennifer Chidester and Brendi Rawlin, Limelight Public Relations is a boutique communications firm with offices in San Diego, Orange County and New York. Limelight clients include W San Diego, Arterra at Del Mar Marriott, National Foundation for Autism Research, San Diego Festival of Beer, Vibra Bank, South Bay Expressway and San Diego Film Festival, among others. Limelight services include media relations, branding, positioning, media training, special events, crisis communications, advertising and marketing. For more information, visit http://www.thelimelightpr.com or call 877-472-5577.

Limelight Public Relations, Inc. expands its entertainment/lifestyle division with two new clients: éS Game of Skate and the San Diego Automotive Museum and Ferrari Owners Club, the Museum's 20th Anniversary partner.

The éS Game of SKATE is an international contest series traveling through 27 cities in the United States and 40 cities in more than 20 countries around the world. The winner of each regional contest wins an all-expenses-paid trip to Orange County, California, to compete in the éS Game of SKATE Amateur World Championships during the Maloof Money Cup July 11-13 in Costa Mesa, California. Immediately following the Amateur World Championships, the 2007 éS Game of SKATE Pro Finals kick off with 32 top invited professional skateboarders battling for $20,000.

Limelight will also provide national media relations services surrounding the 20th Anniversary of the San Diego Automotive Museum. Through a partnership with the Ferrari Owners Club, the Museum will unveil two unparalleled multimillion dollar Ferrari exhibits and host a So Cal two-day rally as well as a 20th Anniversary Benefit Gala. Opening in October 2008, the first exhibit will feature historic racing vehicles, the finalists of a Ferrari design challenge exhibit and exclusive photographs from the estate of Enzo Ferrari. November 22, the Italian-themed Benefit Gala featuring a silent and live auction at the U.S. Grant Hotel will coincide with the opening of the second Ferrari exhibit where touring vehicles will be on public display, many for the first time.

In addition to these new accounts, Limelight will represent San Diego Film Festival for its seventh season. W Hotel is on board for their second year with Limelight and has also tapped the creative team for event management and strategic media relations for the hotel's highly anticipated redesign by Bravo star and design guru Thom Filicia.

In addition to ongoing PR services, Limelight will also provide media relations for the one year anniversary of Arterra at the San Diego Marriott Del Mar as well as the National Foundation for Autism Research's fifth annual Race for Autism. And for a third season, Limelight will continue a regional media relations campaign for one of Southern California's largest ski resorts. Limelight also represents a variety of corporate and transportation clients, including ongoing media relations for South Bay Expressway and the soon-to-open Vibra Bank (in organization), a bicultural community bank located in Chula Vista.

For more information on Limelight Public Relations, visit http://www.thelimelightpr.com or call 877-472-5577.

About éS:
Since 1995, éS has been at the forefront of high-performance skateboarding, propelling the design of skate footwear and apparel into a highly athletic and technically advanced realm. Today, the éS legacy of leadership continues with innovations embedded in the most stylish and technical skate shoes ever - all ridden by the best skate team in history. The éS team is committed to delivering the best performing skate shoes to minimize the risk of injury and maximize skate time via advanced support, durability, cushioning and grip. For additional information, visit http://www.eSfootwear.com.

About the San Diego Automotive Museum:
The San Diego Automotive Museum opened in December of 1988 and has since welcomed millions of local auto enthusiasts and tourists from all over the world to view its world class collections. Today, the museum stands as a living tribute to the automobile and what it has meant to our culture. Regular hours are 10:00 am to 5:00 pm (the last admission at 4:30 PM). The museum is closed Thanksgiving, Christmas and New Year's Day. The museum is free to all San Diego County residents and military with ID on the 4th Tuesday of each month. The museum is located at 2080 Pan American Plaza, Balboa Park. For additional information, visit http://www.sdautomuseum.org or call (619) 231-2886.

About Limelight:
Launched in August 2006 by Jennifer Chidester and Brendi Rawlin, Limelight Public Relations is a boutique communications firm with offices in San Diego, Orange County and New York. Limelight clients include W San Diego, Arterra at Del Mar Marriott, National Foundation for Autism Research, San Diego Festival of Beer, Vibra Bank, South Bay Expressway and San Diego Film Festival, among others. Limelight services include media relations, branding, positioning, media training, special events, crisis communications, advertising and marketing. For more information, visit http://www.thelimelightpr.com or call 877-472-5577.

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