Sperry Top-Sider® Renews Support of Collegiate Anglers

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Boat shoe pioneer partners with BoatU.S. bass fishing competition in 2008.

Sperry Top-Sider® recently announced its renewed partnership as the official footwear brand for the BoatU.S. National Collegiate Bass Fishing Championship. This partnership shows Sperry Top-Sider's continued support for the fishing market as a whole, with sponsorships of two other fishing tournaments in 2008 already secured including the Saltwater Sportsman Seminar Series, the Mid Atlantic $500K and Bisbee's Black and Blue Fishing Tournament.

"Partnering with the BoatU.S. championship signifies Sperry Top-Sider's desire to support anglers throughout the fishing community," said Karen Pitts, vice president, marketing, Sperry Top-Sider. "We're proud to continue our relationship as we embrace both professional and recreational fishing as an essential part of the brand."

For the second year in a row, Sperry Top-Sider is the official footwear brand of the BoatU.S. National Collegiate Bass Fishing Championship. The annual event takes place on Lake Lewis in Lewisville, Texas September 16-18, with over 100 teams and over 60 schools expected to participate in 2008. The event will air on both FOX College Sports and FOX Sports National channel.

"It's exciting to see new partnerships such as this with Sperry Top-Sider that are supportive of college fishing," said Wade Middleton, Tournament Director. "College bass fishing is the future generation of young men and women who are not only focused on the growth of fishing, but supporting their colleges as well. At every college fishing event we attend, I'm more and more amazed at how well these college anglers represent the future."

Luke Clausen, winner of the Bassmaster Classic and the FLW Championship, will represent Sperry Top-Sider as co-host of the BoatU.S. National Collegiate Bass Fishing Championship. Clausen, a member of Sperry Top-Sider's team of professional sportsmen, partnered with the footwear brand in March 2008.

For more information about the BoatU.S. Championship, and Sperry Top-Sider's other partnerships visit the Sponsorships page at http://www.sperrytopsider.com.

About Sperry Top-Sider
Since 1935, Sperry Top-Sider has been the leading brand of footwear for those who love the water. From its introduction of the world's first siped rubber outsole for non-marking traction, to advanced technical fabrication to combat the elements, Sperry Top-Sider remains the vanguard of high-performance amphibious footwear and apparel. Available around the globe in fine independent, marine, outdoor and department stores, Sperry Top-Sider is the official footwear of the Sperry Top-Sider NOOD Regattas, US SAILING, National Safe Boating Council and Team Seven Sailing.

Based in historic Lexington, Massachusetts, Sperry Top-Sider supports a wide-range of water-related activities through its many sponsorships, including ACURA Key West, National Safe Boating Council and Sperry Top-Sider NOOD Regattas. Sperry Top-Sider is a division of the Stride Rite Corporation, a subsidiary of Collective Brands, Inc. (NYSE:PSS). For more information, please visit http://www.sperrytopsider.com.

About the BoatU.S. National Collegiate Bass Fishing Championship Television Series
The BoatU.S. National Collegiate Bass Fishing Championship television series is field produced by Careco Multimedia, a full-service video production company experienced in field acquisition and editing of top quality outdoor programming. The company produces and markets several outdoor fishing programs, including IFA Redfish Tour, Fishing and Hunting Texas, Americana Outdoors and more. For more information about the championship, participating schools and how to start a collegiate fishing club, visit http://www.collegiatebasschampionship.com.

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Tess Morton

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