Financial Woman of the Year
San Mateo, CA (PRWEB) May 21, 2008
http://www.marketo.com -- B2B marketing software firm Marketo today announced the addition of esteemed marketing executive Susanne Lyons to its Board of Advisors. With more than 25 years experience and a history of pioneering marketing initiatives, Lyons will provide strategic guidance for Marketo as its sophisticated, yet easy-to-use
lead management software continues to transform the marketing automation industry.
Lyons retired last year from her post as Chief Marketing Officer for Visa USA, where she was responsible for all aspects of brand, advertising and marketing services for the world's most successful payments company and also served on the company's Executive Management Committee.
Prior to Lyons' tenure at Visa, where she introduced the well-known campaign "Life Takes Visa", she served ten years at Charles Schwab & Co., Inc. in various roles, including Chief Marketing Officer and President and General Manager of the $1 billion Active Trader business.
At Schwab, Lyons was also responsible for 4,000 customer service employees as Enterprise President of Retail Client Services. Before Schwab, she spent ten years at Fidelity Investments, where she held senior positions in marketing, product development, and business strategy.
"Marketo has a forward-thinking vision that extends beyond delivering great marketing software to transforming and elevating the role of marketing in the enterprise, and I'm eager to help them deliver on that vision." said Lyons. "Marketing has long been viewed as a cost center with little accountability, but marketing affects all parts of a business. I think CMOs in particular need to start asserting their place at the executive revenue table. Marketo's software gives marketers more time to focus on the strategic initiatives that are critical to business success and the tools they need to demonstrate their real impact as revenue drivers."
Lyons also sits on the board of CNET, an online media company, and Epoch, an executive placement firm. In addition, she is heavily engaged in civic activity in the Marin community, especially with regard to education and local schools.
Lyons was recently honored as one of BtoB Magazine's best marketers in 2005, 2006, and 2007. She was also named "Financial Woman of the Year" by the Financial Women's Association in 1999 and has been recognized numerous times as one of the 50 Most Influential Bay Area Business Women. Lyons was "Woman of the Year" for the American Diabetes Association in 2005 and one of Advertising Age's 2006 America's Top 50 Marketers.
"You could not ask for a marketing executive more experienced and more in touch with the issues facing today's marketers than Susanne. Her knowledge and insight will add great value not only to Marketo, but also to our customers as well," said Phil Fernandez, CEO and president of Marketo. "Our mission is to reinvent marketing automation software and enable B2B marketing professionals to finally get the credit they deserve, and Susanne's strategic contributions will be key to our continued success."
Marketo is the leading provider of sophisticated yet easy on-demand marketing software that helps enterprise and mid-market B2B marketing professionals drive revenue and improve marketing accountability. Marketo's demand generation solutions automate and measure lead management activities -- including email marketing, lead nurturing, lead scoring and landing page optimization -- to help marketers generate and qualify sales leads, shorten sales cycles and demonstrate results. Unlike traditional marketing automation solutions, Marketo is powerful yet easy to use without training and offers an on-demand model to get customers up and running quickly, with no charges for set-up or integration. Founded by former Epiphany executives, Marketo is a trusted provider for industry leaders such as Trimble Navigation, McKesson and Thomson CompuMark. Marketo's Modern B2B Marketing blog (http://blog.marketo.com) and marketing best practices community are recognized as industry destinations for marketers to share ideas and help each other drive results. For more information on Marketo, visit http://www.marketo.com or call 650-655-4830.