ion interactive Launches Support for Widget-Enhanced Landing Pages

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The latest version of LiveBall includes extensive support to enable non-technical marketers to plug in widgets and other existing web applications into their landing pages.

Dynamic widgets and iframes are one more way we're helping marketers go beyond plain old landing pages in their online marketing

ion interactive, a leading post-click marketing company, unveiled the latest version of LiveBall, its landing page management software-as-a-service. This new release includes extensive support to enable non-technical marketers to plug in widgets and other existing web applications into their landing pages.

"Widgets have become the de facto method of distribution for dynamic content and applications that can be embedded in a web page," said Scott Brinker, ion interactive president and chief technology officer.

In the context of landing pages, relevant widgets can include RSS feeds with up-to-the-minute news and announcements, product features, and special offers. More interactive widgets can be things such as calculators, polls, and promotional games.

With LiveBall's widget support, companies can take advantage of plug-and-play features through widget distributors and platforms such as WidgetBox and Sprout, or widgets offered by complementary sites and services, such as live Twitter streams. Alternatively, companies can build their own custom widgets using Javascript.

LiveBall delivers several advantages with its widget support including:

  • quickly add a widget to professionally designed landing pages, while adhering to brand standards, using LiveBall's custom page templates;
  • change widgets on-the-fly based on the actions or profile of individual respondents through LiveBall's "advanced rules";
  • extend widgets to "tag" or "convert" respondents based on the way people interact with them by passing in tracking information from LiveBall.

As part of this release, LiveBall has also expanded its support for iframes. An iframe is a separate "inner" web page that can be seamlessly pulled into out "outer" web page so that the two appear to be one unified page. In the context of landing pages, this enables a marketer to pull in existing web applications, such as sign-ups and checkouts, into many different landing pages, each tailored for particular marketing campaigns and niche audiences.

"Dynamic widgets and iframes are one more way we're helping marketers go beyond plain old landing pages in their online marketing," said Brinker. "The more relevant content is on a landing page--and the more engaging its presentation--the higher conversion rate it achieves. Widgets can be a great way to inject more creativity and dynamism into post-click marketing."

About ion interactive
Over the past 3 years, ion interactive has pioneered "post-click marketing", helping companies do a better job of engaging and converting respondents to search marketing, online advertising, and email marketing campaigns. ion's primary product is LiveBall, a software-as-a-service solution that enables marketers and agencies to manage dozens or hundreds of different landing pages in Long Tail marketing campaigns. Based in Boca Raton, FL and Cambridge, MA, the company also publishes a thought leadership blog on landing page strategies and tactics at http://blog.postclickmarketing.com.

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Susan Delz
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