Woburn, MA (PRWEB) May 22, 2008
For the second year in a row, Polar Design (http://www.polardesign.com) won a Horizon Interactive Award for creating a distinctive e-commerce web site. This year's Bronze Award recognizes the aesthetically pleasing interface and rich functionality of the HomeBin Discount Realty e-commerce web site (http://www.homebin.com), which has increased the company's brand awareness and conversions of visitors to prospective clients.
Polar Design rebuilt HomeBin's interactive MLS directory, crafting a more visually appealing, streamlined interface and programming extensive interactive features such as detailed home searches with proximity search, community data, integrated maps, and personalization. Easily accessible home search tools on every page and a medley of visual aids, from icons to maps, give visitors a better idea of the value of a particular home, leading to increased return visitors and contacts from the site.
The site improved conversion by 20% as measured by the InsightBuilder® CT conversion tracking software. Additionally, Polar's performance based search engine marketing program based on link building increased daily visitor traffic from 0 in 2006 to 121 daily visitors in March 2008, with traffic continuing to grow 5% - 10% a month.
The combination of increased conversion due to the functionality updates as well as traffic growth have together doubled the number of daily registrants from 3 in 2007 to 6 as of May, 2008, demonstrating how a well coordinated, holistic marketing campaign, equally focused on conversion and visitor traffic can dramatically and cost-effectively increase site performance. The result is an interactive destination that sets our client apart in a crowded field, helping it expand market share.
About Polar Design
Polar Design (http://www.polardesign.com) is a mid-sized interactive agency with offices in the United States and Europe, founded in 1999 with the mission of elevating corporations' and non-profits' Internet communications. Our 30 employees serve the web marketing and e-commerce needs of Fortune 1000 and small businesses alike through their diverse specialties, from identity and concept development, to graphic and multimedia flash design, to programming and database development. In addition to custom design and development, Polar Design provides a range of marketing solutions, an affordable "hosted" content management and e-commerce platform, as well as application hosting with twenty-four hour support.
About the Horizon Interactive Awards
In its 7th year, the Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received thousands of entries from countries around the world and nearly all 50 US States. Each year, those entries are narrowed down to the best of the best to be recognized and promoted on and international stage for their excellence. The judging process involves a Horizon Interactive Awards advisory panel, end user panel and a worldwide panel of judges consisting of industry professionals. Winning entries are dubbed the "best of the best" in the interactive media industry. For more information, visit http://www.horizoninteractiveawards.com.
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