Ludacris Debuts - A Ground-Breaking Online Community & Label For Developing & Educating Musical Talent Worldwide

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Formerly in Preview Mode, WeMix Now Gives Unsigned Singers, Artists, Songwriters, Producers and Musicians of all Types Full Access to the Platform and the Ability to Collaborate Online, Access Celebrity Advice Podcasts About the Music Industry, Promote Original Music, Get Discovered, and Win the Opportunity to Make Music with Ludacris and other Top Artists. WeMix Implements Innovative Online Mixing Tools and Voice Recording Features that Allow Artists to Instantly Broadcast Vocals and Tracks Worldwide from Any Phone at Any time.

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This is the first true online music community where the public can choose who and what they want to hear and - most importantly - play a meaningful role in how that music is created, a creation of Grammy Award Winning Artist Christopher "Ludacris" Bridges, Disturbing Tha Peace Entertainment, Inc. and MegaMobile TV, officially launched this week as the first user-generated online record label community by a major artist for unsigned talent., is an artist-centered, user-generated music creation and record label community. Featuring advice podcasts from top musicians and producers, mash-up tools where new artists can collaborate and give feedback, plus music creation contests to earn the opportunity to collaborate in-studio with top artists and be discovered,, provides unsigned-talent with access to information, resources and online and mobile tools to take control of their careers as professional artists early on.

Users who join create their own page and have the ability to submit their original songs, riffs and melodies. The WeMix community then votes for favorite songs and artists, thereby organically discovering new music at a grass-roots level. Top-rated performers become eligible to bypass the traditional A&R process and collaborate directly with Ludacris and other top music stars across all genres, thereby creating an entirely new way to launch a career - with the entire process captured as part of a series for web and television. All artists who join the WeMix community become part of this first-of-a-kind user-generated record label. In addition, the site will sponsor music-oriented contests with prizes for top songs, rhymes, ringtones, lyrics and jingles.

"The old way of making records is a thing of the past. A&R's, marketers, the radio game, million-dollar videos, predictable producers--this system makes it really tough for new blood or new ideas to raise to the top. Using WeMix allows new artists to get their voice heard," said WeMix Founder Ludacris.

In addition to the plethora of features on the site including a mash-up tool that allows users to mix music while online, implemented an in-call network exchange application onto the site. This new application allows the WeMix artist community to use any phone as a microphone and lay down original vocals, tracks and beats anyplace at anytime and instantly broadcast their recordings worldwide. Users can call in from any phone and record by dialing 888-LUDAMIX and access the service for free. To celebrate the launch of the site WeMix is introducing the WeMix In-Call Open Mic Throwdown. The competition is simple: the winner who records the best freestyle track on their WeMix Voice Mail will receive a $500.00 cash prize. Rules of the contest can be found at

"This is the first true online music community where the public can choose who and what they want to hear and - most importantly - play a meaningful role in how that music is created," said WeMix co-founder and Mega Mobile TV, CEO Matt Apfel.

"There's so much talent that never sees the light of day because of the traditional way we discover artists; I felt it was time to take music back where it belongs - in the streets and with the people," said Ludacris. "It doesn't matter what type of music you're into, at it's an open playing field. We want to hear everything that's out there and let the people guide us in deciding which new artists get their shot to collaborate with me and with other stars. Even if you can't sing or play an instrument, gives you the chance to make music and influence decisions through mashing, voting and reviewing. It truly is the people's record company."

Created by Disturbing Tha Peace Entertainment and MegaMobile TV, is a music-creation community and user-generated record label that enables unsigned singers, rappers, songwriters, musicians and producers to be heard and get discovered. Artists who join the community and upload their creations have the potential to sell their work directly to the consumer. Top-performers can also become eligible to have songs produced by Ludacris, thereby opening up an entirely new way to launch a career outside of the traditional music hierarchy. Please visit to learn more.

About Co-Founders Christopher "Ludacris" Bridges and Matthew Apfel:
Christopher "Ludacris" Bridges is a world-renowned musician, collaborator, actor, entrepreneur and philanthropist. The two-time Grammy award and SAG winner has sold over 20 million records and is the recipient of numerous other awards and nominations. Ludacris' 2006 hit Money Maker from his CD Release Therapy hit #1 on the Billboard pop chart. His other 2006 hit single Runaway Love gained wide critical acclaim and a #2 charting position on the Billboard 100 chart. Ludacris has produced and performed with over 45 artists including Alicia Keys, Usher, Ciara, Quincy Jones, Kanye West and Mariah Carey. His guest appearance on Fergies' 2007 single Glamorous, hit #1 on the [Billboard] pop chart. Ludacris has also appeared in numerous films and television shows including Crash, Hustle & Flow, 2 Fast 2 Furious, Saturday Night Live and Law & Order SVU. His films have generated over $100 million in box office proceeds. Finally, through his entertainment company, Disturbing Tha Peace, Ludacris boasts artist sales of over 20 million including Chingy, Field Mob, Shareefa and a host of up and coming artists on his roster.

Matthew Apfel has 15 years of experience as a format creator, producer, development executive, and writer. In 2007 Apfel established MegaMobile TV, LLC, a multi-platform content studio creating formats for TV, web, mobile phone, and video game. As founder of MegaMobile, Apfel supervises the company's creative direction and content production. WeMix is MegaMobile's first of many planned formats. Prior to forming MegaMobile, Apfel was the Vice President of Development for True Entertainment, Endemol's New York production company. Apfel was also the creator and co-executive producer of Gastineau Girls, a hit docusoap that ran on E! about Lisa and Brittney Gastineau, mother-daughter 'celebutantes' living in New York City. Apfel also previously served as a head writer on Who Wants to be a Millionaire, where he supervised writing and content creation during the show's first two seasons on ABC Television. He also managed an ancillary team that produced home CDs for Millionaire, which sold approximately 1 million units.


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Michael Mandelbaum
Mandelbaum Partners
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