Canada's Annual Online Revealed Tourism Marketing Conference a Huge Success

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Canada's major Destination Marketing Organizations, Hotel Brands, Tourism Associations, Search Engines, Technology Companies and Tourism Marketing experts gathered for the 3rd annual Online Revealed Internet Marketing Conference in Calgary May 12-14, 2008 where attendees networked, shared online marketing best practices and were introduced to new technology and trends.

The Online Revealed Conference that took place in Calgary last week was a great event that enhanced the understanding and appreciation of e-commerce, and how quickly this is developing and changing - whether it is trading a red paper clip, or selling hotel rooms

The Online Revealed Internet Marketing Conference held May 12-14 at the Hyatt Regency in Calgary, Alberta hosted over 230 of Canada's leading tourism professionals including Destination Marketing Organizations, Hotel Brands, Tourism Associations, Search Engines, Technology Companies and Tourism Marketing experts. Over the two day event, 16 workshops, 3 panel discussions and 3 keynote presentations addressed critical issues influencing tourism in Canada - with content presented by tourism professionals and internet marketing experts in a non-intimidating, interactive and fun atmosphere.

Co-produced by Yahoo! Canada and A Couple of Chicks e-Marketing, and supported by industry leaders such as Orbitz, Travelocity, TravelZoo, TIG Global, MSN, Booking.com, Travel Alberta and Niagara Falls Tourism, the 2-day internet marketing conference provided the forum for sharing information with industry professionals on pertinent topics such as social media, web 2.0, managing online and offline content, and selling Canadian travel on the internet in a global marketplace.

Highly attended social networking events included the opening May 12th reception hosted by Destination Partner Travel Alberta, the May 13th "Toast to Canada" Travelzoo celebration, and the closing event presented by Niagara Falls Tourism, Destination Partner for the 4th annual Online Revealed Internet Marketing Conference which will be held next May, 2009 in Niagara Falls.

Destination Partner Travel Alberta launched the conference by showcasing innovative social media marketing initiatives. Highlights of the conference included a keynote presentation by Kyle MacDonald, the one red paper clip guy, who inspired the attendees by sharing his amazing journey, to trade one red paper clip of their own for something "bigger and better" throughout the two-day event. Active trading included an Icefield helicopter tour for four, a guest spot on the "Get Connected" TV show, and even the Travelocity Gnome - proving the power of social networking online and off that will continue post conference.

"The Online Revealed Conference that took place in Calgary last week was a great event that enhanced the understanding and appreciation of e-commerce, and how quickly this is developing and changing - whether it is trading a red paper clip, or selling hotel rooms," said Scott Allison, Regional Vice President Sales and Marketing for Marriott Canada, and Online Revealed speaker.

The innovative Tips from the T-List Bloggers Summit brought together a panel of travel industry bloggers who have successfully produced, and are actively using blogs to market their tourism brand. This highly attended workshop will become a full panel presentation at the 4th annual Online Revealed Internet Marketing Conference to be held in Niagara Falls, in May 2009, and the 1st annual Online Revealed Caribbean Internet Marketing Conference in Puerto Rico September 18-19, 2008.

For information on conference registration and sponsorship opportunities for the Online Revealed Caribbean Conference in Puerto Rico this Fall, and the 4th Annual Online Revealed Canada Conference in Niagara Falls next May 2009, contact scurrie @ onlinerevealed.com [Sandie Currie], Director, Media Relations and Communications, or 902-431-0327.

About Online Revealed Canada:
The Online Revealed tourism marketing conference provides Canadian tourism professionals with unique and innovative online marketing education, with an innovative agenda including educational workshops, keynotes, panel discussions and more. Produced by A Couple of Chicks e-Marketing, http://www.acoupleofchicks.com and Yahoo! Canada, Online Revealed is an annual conference event with a mission to educate the travel industry to be successful on the World Wide Web through collaboration with leading industry professionals.

About Yahoo! Canada:
Yahoo! Canada Co. is a leading Internet destination that provides online products and services to meet the needs of Canadians and offers a range of tools and marketing solutions for businesses to connect with Internet users. Yahoo! Canada services Canadians in both English and in French through its sites, http://www.yahoo.ca and http://francais.yahoo.ca. Yahoo! Canada is headquartered in Toronto, Ontario.

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About Tips from the T-List: The Tips From The T-List is a growing number of the world's greatest Travel Industry bloggers who come together to create collaborative books, workshops, blogger awards and to donate to charity. Their content has been used at a number of international conferences around the world including ITB, PhoCusWright, Web In Travel, Travolution, Canada-e-Connect and Online Revealed.

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