Admax Network Appointed as Exclusive Advertising Sales Partner in SE Asia for PopCap Games

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Today, Admax Network, Southeast Asia's leading website representation and digital advertising network of premier local and international sites, announced an exclusive online advertising sales partnership with PopCap Games.

Today, Admax Network, Southeast Asia's leading website representation and digital advertising network of premier local and international sites, announced an exclusive online advertising sales partnership with PopCap Games. PopCap is the leading developer and publisher of fun, easy-to-learn, and captivating casual computer games, appealing to all ages across a myriad of platforms - including online sites, cell phones, PDAs, iPods, game consoles, in-flight entertainment systems and desktop computers.

According to the Casual Gaming Market Update from Park Associates*, a staggering 34 per cent of US adult internet users play online games weekly - proving that casual gaming is more popular than watching online videos or visiting social networking sites. Around the world, gamers spend 600 million hours annually playing PopCap games online. PWC** reports that Asia Pacific is the largest market for video games and is expected to maintain its leadership through 2011, due to regional economic growth as well as increasing internet and mobile device usage.

"Whilst the profile of 'serious' gamers tends to be young men, casual online gamers are more evenly split across genders. In fact, 39 per cent of PopCap game users across Southeast Asia are married with children living at home," commented Gilbert Lo, Director of Media Development for Admax Network. "Since 65 per cent of PopCap users in Southeast Asia are female - compared to 73 per cent in Singapore - and 46 per cent have a college degree or above, PopCap's online games are attractive to advertisers targeting female or well-educated demographic segments." He continued, "We are committed to providing advertisers, agencies and publishers with access to our ever-expanding advertising and media networks. This agreement further broadens our gaming advertising network offering, and comes hot on the heels of our agreement with MochiAds, the world's largest online-games advertising network from Mochi Media".

Giordano Constestabile, Senior Director of Business Development APAC of PopCap Games, said, "As developers and publishers of the most successful and playable casual games in the industry, PopCap is delighted to offer fresh and innovative online advertising opportunities to advertisers across Southeast Asia through Admax Network. We consider advertising a key part of our Asia strategy, and we believe that it could play a larger role in this region, compared to Western markets. What better way to connect with target audiences than when they are having fun?"

About Admax Network
Launched in 2006, Admax Network is a subsidiary of Digital Marketing Solutions (DMS) Group. The company is Southeast Asia's leading site representation and digital advertising network with operations in Indonesia, Malaysia, Singapore, Thailand, the Philippines and Vietnam.

Admax Network represents leading local and global digital publishers in Southeast Asia and has a network of over 150 premier sites offering relevant local media content via online and mobile platforms. The company provides marketers with simple yet effective access to targeted consumers, whilst providing top agencies and publishers the ability to grow their advertising revenue and measure results. For more information, please visit http://www.admaxnetwork.com.

About PopCap Games
PopCap Games (http://www.popcap.com) is the leading multi-platform provider of "casual games" - fun, easy-to-learn, and captivating computer games that appeal to everyone from age six to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 200 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin and Shanghai. Its games have been downloaded more than one billion times by consumers worldwide, and its flagship title, Bejeweled®, has sold more than 10 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap's games are played on the web, desktop computers, a myriad of mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPods and more), popular game consoles (such as Xbox), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including web portals, retail stores, mobile operators and developers, and game-device manufacturers.

The PopCap logo and all other trademarks used herein that are listed at http://www.popcap.com/trademarks are owned by PopCap Games, Inc. or its licensors and may be registered in some countries. Other company and product names used herein may be trademarks of their respective owners and are used for the benefit of those owners.

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