"Aura Experience Managers" Ensure Personalized Experiences at ME by Melia

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ME by Melia addresses the complex Experience Equation with service designed to exceed guests' expectations before, during, and after their stay.

ME by Melia, a new brand of experience-based 'personality' hotels under the Sol Melia umbrella with locations in Madrid, Cancun, and Cabo San Lucas, is the answer to the call from travelers who live for the moment and look to synergize their surroundings through music that touches the soul, art that asks questions, and cuisine that teases the taste buds long after the last bite.

To ensure that guests are immersed in this lifestyle, each ME by Melia property features an Aura Experience Manager who is exceedingly devoted to personalized service. Aura Experience Managers create personalized experiences that dare to challenge, indulge, and stimulate the senses, while seamlessly transporting guests from their daily routines into an inspirational existence.

The Aura Experience Manager combines the roles of concierge, DJ, stylist, tour guide, personal confidant, and private secretary. Preparation for VIP guests' arrival begins as soon as reservations are made by personally making contact to inquire about expectations and desires. Some guests know exactly what they want before they arrive, while others want to be surprised. ME's Aura Experience Manager is committed to meeting these expectations that give guests an experience beyond accommodations.

Guests are greeted by name upon arrival and are then ushered into the lobby with an uber-chic atmosphere personally created by the Aura Experience Manager. Characterized by an artful mix of music, lighting, video, and in-house activity, guests will feel a distinct and palpable energy at each ME by Melia property. The Aura Experience Manager personally supervises the music that is played in all the hotel spaces, which changes according to the hour of the day and the hotel activity, and also creates the customized music selections for VIP level iPods. By staying on the cutting edge of new music, fashion, and the latest cultural trends, the Aura Manager delivers what each guest expects and anticipates what they don't.

The ME by Melia experience is realized through the brand's core mottos -- Remember Me, Experience Me, Energize Me, and Dare Me. Translating to properties characterized by personalized service and electric atmospheres, ME by Melia is where dreams turn to reality, whether guests are visiting for work or play.

Connecting you and ME
Local flavors and individual places of discovery at each property will draw guests in, stimulate the senses, challenge instincts and enhance individual rhythms…connecting guests' AURA with the AURA of the hotel. This aura is the essence of ME by Melia…the breeze…the illumination…the energy. The aura is also the essence of "you"…a thought you have had…an impression you have left…the music that moves you…the dreams that define you. Your aura precedes you...it emanates from you...it's all around you and it's all about you.

About ME by Melia:
ME is a contemporary interpretation of the Melia experience. It is a brand which seeks to fuse innovative style with local flavors in order to captivate travelers of a common psychographic - those with a decisive taste for cutting-edge art and design, international cuisine and world music - rather than a common demographic. By capturing these elements in urban and resort destinations, this new philosophy ignites a passion in each guest while appealing to their senses and emotions. The experience is unforgettable. Learn more at MEbyMelia.com.

About Sol Melia Hotels and Resorts:
Founded in 1956 in Palma de Mallorca (Spain), Sol Melia is the world's largest vacation company. With more than half of its industry leading hotels located in destination cities, Sol Melia is by far is the largest hotel chain in the world and market leader in Spain in both business and leisure travel. Sol Melia's portfolio of properties includes more than 400 hotels in 35 countries on four continents and it employs over 32,500 people under its Meila, ME by Melia, Tryp, Sol, Paradisus, Sol Melia Vacation Club, and Luxury Lifestyle Hotels & Resorts brands. For more information and reservations visit SolMelia.com.

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Victoria Martinez

Jonathan Hunt

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