As businesses compete on the basis of innovation, they need to hire employees who are innovative, meaning companies must learn to accept deviance…positive deviance
(PRWEB) May 22, 2008
Jonas Ridderstråle, Ph.D., who is at the forefront of a new generation of European-based business gurus, today urged companies to develop a fresh set of employee skills: hope, confidence and loyalty. To achieve this, Dr. Ridderstråle said, employers must share a dream, not a “five-year plan” as it is the dream that attracts, motivates and keeps people committed to a cause.
Dr. Ridderstråle, from Sweden, made the remarks during his keynote speech today attended by nearly 2,000 total rewards executives at the WorldatWork Total Rewards Conference & Exhibition at the Pennsylvania Convention Center in Philadelphia.
Dr. Ridderstråle said universities usually teach and research negative deviance, but would be wise to include instruction in positive deviance. “As businesses compete on the basis of innovation, they need to hire employees who are innovative, meaning companies must learn to accept deviance…positive deviance,” he said.
“Management, as we’ve defined it for 100 years, has been about stamping out deviance,” Dr. Ridderstråle said. “That was efficient when business was focused on perfecting the known. But now, business is focused on creating the unknown. This requires a shift in your talent management strategy.”
Dr. Ridderstråle, who holds a doctorate and a master’s degree in business administration, is currently a visiting professor at Ashridge Business School in the UK. Previously, Dr. Ridderstråle was an assistant professor at the Stockholm School of Economics. He is the author of numerous books, including Re-energizing the Corporation: How Leaders make Change Happen, Karaoke Capitalism: Management for Mankind and Funky Business: Talent Makes Capital Dance.
For more information on the 2008 WorldatWork Total Rewards Conference & Exhibition in Philadelphia, May 20-23, visit http://www.worldatwork.org/philadelphia2008.
The Total Rewards Association
WorldatWork (http://www.worldatwork.org) is a global human resources association focused on compensation, benefits, work-life and integrated total rewards to attract, motivate and retain a talented workforce. Founded in 1955, WorldatWork provides a network of more than 30,000 members and professionals in 75 countries with training, certification, research, conferences and community. It has offices in Scottsdale, Arizona, and Washington, D.C.
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