Joins Forces with SOS Children's Villages Canada and Extends Social Purchasing Trends

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Birdseye Cards is a brand with a social mission, as a corporate sponsor with SOS Children's Villages Canada, our commitment to the communities we do business in helps strengthen our global communities, knowing we are all connected. Every time you purchase a card or boxed set of stationery, we contribute 10 cents per card sold. We all should give back what we can, when we can, so make all your purchases do double duty and raise the bar on social purchasing.

As a recent corporate sponsor, Birdseye Cards values how our everyday purchases can make a difference that sends a positive message - and that's what they are all about - making connections one card at a time. When you buy any of our 250+ cards (online or in store), you are actively helping sustain the strong communities SOS Children's Villages Canada builds, with 10 cents per card contribution.

Eric Gainer from Birdseye Cards hopes to raise the entrepreneurial bar on social purchasing trends at a community level. "People are making more ethical, informed purchases with household items, from garlic to greeting cards". Further, he asks "Why shouldn't start up companies build upon that type of customer demand, by adding it into a business plan and watch it grow in an ongoing effort?"

"This is an exceptional program that will generate huge awareness and support from our client base, and attract new customers who frequently tell us that they care about where and what they shop for" says Alan Zelcovitch, online retailer of Birdseye Cards and owner of gourmet cookie company, "We now offer customized cards with every order, as their social gifting program fits with our business philosophy" noted Mr. Zelcovitch.

"As we make the Birdseye Cards brand more broadly available from , and in retail stores, we're eager to collaborate with SOS Children's Villages Canada", adding "It's also a personal fit, growing up I recall my parents involving me with their SOS sponsorship activities" says Mr. Gainer.

"It takes leadership from corporate citizens like Birdseye Cards to demonstrate how beneficial corporate philanthropy can be," says Boyd McBride, National Director of SOS Children's Villages Canada. "Birdseye is not only working with us to raise funds for orphaned and vulnerable children, but they are also raising awareness-- contributing to a generation of socially-aware consumers who know their choices can make a positive impact for a child in need, " he continued.

Birdseye Cards will endorse SOS Children's Villages Canada on each greeting card, active features online, in e newsletters and via Their "Private Label Greeting Card Program" will also support SOS Children's Villages Canada. For those looking to generate revenue streams through the sale of customizable cards, for fundraising or Holiday card programs, contact Eric Gainer. Those involved will be asked to provide matching dollars to SOS Children's Villages Canada. Moving forward, interested distributors and retailers will be approached with their matching contribution plan.

About Children's Village's Canada
With National offices based in Ottawa, SOS Children's Villages Canada is part of the world's largest orphan-focused charity, operating in more than 130 countries. SOS provides long-term, family-based care to orphaned and abandoned children, giving them security, support, education, training and the life skills to become active and involved citizens in their communities. SOS Children's Villages also operates emergency and long-term relief programs around the world in times of war, crisis and natural disaster.

About Birdseye
After a successful online launch in October, 2007 with 250+ cards, Birdseye Cards now expands their focus to licensed and private label collections of stationery. They have since branded a line of chic wedding stationary, and partnered with Canada's premier online gourmet cookie company,, Birdseye cards delivers over 15 years of design experience with web site/e commerce firms, top Canadian advertising agencies and design studios. Their advisement team includes Wayne Richardson (Co-owner of Computer Solutions Inc.) Toronto, ON, and Dianne Whaley, Coordinator for the Trenval Business Development Corporation (Belleville, ON).

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Eric Gainer

Kelsey Lemon
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