Affiliate Link Integrity Improved By New Service

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When income relies on the proper functioning of affiliate links, the continuous integrity of those links becomes vital. Canadian software author, Dewald Pretorius, today released a new service that helps affiliate marketers keep their promotional links in perfect working order.

I remember my frustration when I clicked on one of my own affiliate links, only to discover that the company had expired the affiliate relationship

Canadian software author and webmaster, Dewald Pretorius, today released a new service that tests and validates affiliate links on an ongoing basis and alerts the owner of the links when something goes awry.

"I remember my frustration when I clicked on one of my own affiliate links, only to discover that the company had expired the affiliate relationship," said Pretorius. "That email was probably buried somewhere in the spam email folder."

"My affiliate link was sending many visitors for several days to a web page that told them that the link had expired," added Pretorius. "Imagine my embarrassment and the credibility issues it created in the minds of the site visitors."

Companies that offer affiliate programs often expire offerings, terminate special promotions, terminate affiliate relationships, go out of stock on a product, or experience problems with their websites without notifying their affiliates.

They either redirect the affiliate links to the company home page, or to another page that doesn't convert for the affiliate.

"You can imagine that it's impractical for an Amazon to send an email to their thousands of affiliates for every product that temporarily goes out of stock," said Pretorius. "In the mean time, the affiliates' links point to a product page where the customer cannot order. That isn't funny when you're an affiliate. You're sending 'free' traffic to the company with little chance of earning a commission. You could have promoted a different, in-stock product, had you known about the out of stock situation."

Affiliate Link Checker tests affiliate links on a daily basis.

If the destination web site or web page is unreachable, the service sends an alert to the affiliate.

Similarly, the service sends an alert when the landing page (the ultimate page where the affiliate link is pointing to) is different from the one where the affiliate expects the link to take visitors.

An alert is also sent when certain phrases (such as out-of-stock) appear on the landing page, or don't appear on the landing page.

The negative matching (phrases that don't appear on the landing page) targets situations where an affiliate wants to be alerted when the company reduces the item price, and consequently pays a lower commission amount.

"Affiliate Link Checker is a comprehensive affiliate link verification system. It even gives affiliates a cloaked link that they can use to further protect their income," said Pretorius.

The service provides access on a monthly subscription basis with volume discounts for large affiliates with thousands of affiliate links.

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