Ypulse.com Announces the Launch of Ypulse Research

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Research about Generation Y for Media and Marketing Professionals.

Ypulse.com, the leading independent blog for media and marketing professionals seeking to reach youth audiences, in partnership with publisher Modern Media, today announced the launch of Ypulse Research, research.ypulse.com. Ypulse Research is a neutral platform and channel within Ypulse.com, where youth-oriented research reports and white papers will be available for sale. Additionally, Ypulse Research provides unique advertising opportunities where research companies can promote their companies, studies and services via traditional online advertising units.

Ypulse attracts marketers, media and entertainment executives, as well as non-profit professionals, who use research to reach today's generation of "totally wired" tweens, teens and twentysomethings. The addition of Ypulse Research marks Ypulse's continued growth and commitment to covering the youth marketing space. "We want Ypulse to be a one stop shop for news and information about youth," said Anastasia Goodstein, Ypulse founder and editor. "Research plays an important role in understanding the changing media and marketing landscape as it relates to youth, and we are excited to offer youth marketers and media professionals a diverse group of reports from a growing list of vendors."

The site launched this week with research reports from:

  • AMP Agency, an Alloy Media + Marketing Company: Cause AMPlified
  • AllyKatzz.com: What's Hiding in Her Fridge?
  • Harris Interactive: The Social Networking World
  • OTX Research and the Intelligence Group: Teen Topix
  • Pearl Research: The Phoenix Generation: China Youth Project - Online Games in China
  • SurveyU: The Now Report Winter 2008 Digital Edition

"Ypulse Research will rapidly become the premier source of research and intelligence on the youth market," said Peter Shafer, Vice President of the Harris Interactive Youth Center of Excellence. "There is so much talk about the youth market and its vitality and influence. Amazingly, there was no one centralized and trusted place to get the up-to-date research on trends, attitudes and behaviors of this market." Added Ypulse Research partner Anastasia Toomey, Senior Vice President, Consumer Insights at the AMP Agency, part of the Alloy Media + Marketing family, "We're excited to be a premier research partner for Ypulse's new channel. With this platform, a wide range of companies gain access to meaningful data that touches on key areas shaping today's coveted youth population. We're looking forward to strong response from the Ypulse community".    

For more information about adding a youth oriented research report or white paper or to advertise on Ypulse or Ypulse Research, please contact Ypulse publisher Charles Pelton, charles@ypulse.com.

About Ypulse
Ypulse is an independent blog published by Anastasia Goodstein for youth media and marketing professionals. Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes and Fast Company. Anastasia Goodstein is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. Goodstein was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University where she earned an MSJ in 1999. Goodstein's first book about teens and technology, Totally Wired: What Teens And Tweens Are Really Doing Online, was published by St. Martin's Press last year.

About Modern Media
Modern Media builds, produces, markets and sells business conferences and media brands. Publishers, media entrepreneurs, business marketers and associations rely on Modern Media to engage customers and increase revenue, launch new events and brand extensions, or revitalize existing products. The company produces high-quality business conferences, providing programming, speaker recruitment, conference management and attendee acquisitions services. Its brand marketing services include positioning strategy, sales tool development and sponsorship sales.

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Diana Adkins

Charles Pelton
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