User generated content is great but sometimes it's a victim of its own success. Our customers don't have the time to sift through hundreds of reviews written by people they don't know.
London, UK (PRWEB) May 23, 2008
New expert travel review site, TheTravelEditor.com (http://www.thetraveleditor.com), has been launched to inject some much-needed 21st century thinking into the online travel review market.
Created by telecoms and internet veterans Kevin Evans and Nicholas Allen in March 2008, TheTravelEditor.com is for the discerning 30-50 year old professional looking for advice from top travel writers and documentary makers with an authoritative knowledge of the best places to visit.
Unlike nearly all other travel review sites, The Travel Editor has cleverly built a community around a network of real travel experts sharing their inside knowledge, and doesn't rely on so-called user generated content. "We're going against the grain of Web 2.0 a bit", explains co-founder Kevin Evans. "User generated content is great but sometimes it's a victim of its own success. Our customers don't have the time to sift through hundreds of reviews written by people they don't know." He continues, "Wouldn't it be great if you had a travel writer as your best friend? On our site, you can join your favourite writer's fan club and become part of their social network."
The website provides stylish, fun and inspirational reviews of hotels, bars, restaurants and local attractions for destinations around the world. However, this isn't an ordinary mass-market travel review site. The Travel Editor has teamed up with top travel writers, documentary-makers and specialists in the arts to create a website that is both inspirational and informative. Weaving in the latest Web 2.0, streaming media and mobile technologies, it is a truly unique offering for the modern traveller.
Mobile phones and MP3 players
Unsurprisingly for a company founded by technology enthusiasts, The Travel Editor is quickly expanding its offering to include mobile services and downloadable media. "We've just launched our mobile website (m.thetraveleditor.com)", says co-founder, Nicholas Allen, "so you can access all of our great content wherever you are in the world from your phone. Next we plan to introduce a mobile 'find my nearest' application. Imagine you're standing outside your hotel in Paris wondering where to go for dinner. Wouldn't it be great for your phone to tell you the top five recommended restaurants within 500 metres of where you're standing?"
"And why is it that you just can't find decent travel content for your MP3 player?" asks Evans. "It's out there, but it's difficult to find and the quality isn't great. So we're going to do something about that. Check out our website in the coming months - you'll start to see some interesting things to download."
Says Allen, "More people than ever are travelling these days, spending more than ever and using technology more than ever. Yet online travel sites just haven't kept up. That's why we founded The Travel Editor. Watch this space: we're only just getting started."
The Travel Editor is a new innovative digital travel guide for the discerning 21st century traveller. We provide stylish, inspirational, and authoritative hotel and restaurant reviews, streaming video, social networking and cool stuff for your MP3 player and mobile. Rediscover your world at TheTravelEditor.com.
Kevin Evans, co-Founder
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