ad:tech Miami Connects Marketers with Hispanic Culture, Diversity and Growth Online

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Addressing the challenges of trying to communicate with domestic Hispanic and Latin American audiences

Hispanics are certainly embracing all that digital media and technology has to offer. They're currently leading the total population in adoption of various devices and technologies, seeking the best and the newest brands and services out there

ad:tech expositions, LLC (http://www.ad-tech.com), the leading conferences and exhibitions organizer for the global marketing community, is hosting its second annual event in Miami on June 3-4, 2008 at the Miami Beach Convention Center. The event will address the challenges faced by marketers, executives and businesses alike when trying to communicate with domestic Hispanic and Latin American audiences. This event is the only digital marketing conference focused on exploring the Hispanic narrative and the trends that have led the growth of their increasing Internet usage and understanding the cultural force driving their connectivity and responsiveness.

With Hispanics accounting for 44.3 million of the U.S. population and their purchasing power expected to reach $1 trillion by 2010 , it's no wonder interactive marketers are clamoring to reach this burgeoning segment. Hispanics are now not only the largest minority in terms of population size but also online consumer presence . This online audience is growing almost as rapidly as its population size, and now the hurdle that remains is how best to ensure engagement and adoption.        

"Hispanics are certainly embracing all that digital media and technology has to offer. They're currently leading the total population in adoption of various devices and technologies, seeking the best and the newest brands and services out there," said Monica Gadsby, CEO SMG Multicultural and keynote speaker at ad:tech Miami on June 3rd on The Attention Economy: Mastering the Touchpoints that Captivate Multicultural Consumers. "Since Hispanic consumers view the internet as a leading source of information to make purchasing decisions and a platform to engage with relevant content, I think we'll certainly see further growth in Hispanic online penetration as more options become available on the web."

The new digital age we find ourselves amidst calls for a new approach altogether in reaching target audiences. Hispanic and Latin American consumers are tapping into social networking sites, RSS feeds and blog feeds at a feverish rate for the latest and greatest, and as such, companies have to position themselves within this space to obtain exposure. The increase in online content, such as broadband video, social networks and mobile applications, will increase the time spent online thus offering marketers innumerous direct connections with consumers.

"The number of Latin American households with broadband Internet access is currently growing at one of the fastest rates in the world," said Marcos Galperin, MercadoLibre´s President and CEO and keynote speaker at ad:tech Miami on June 4th on Technology + Commerce + Culture: The Story of an eCommerce Pioneer. "What we experience in Latin America is positive growth trends influencing Internet, broadband and PC penetration rates, and we believe this course will persist for many years to come."

ad:tech Miami offers the ideal setting to listen and learn from the best and brightest marketing minds who will share their expertise and know-how while discussing the opportunities and challenges affecting the digital landscape and the global market. The exhibit hall will showcase 40 key exhibitors from Latin America, Mexico and the United States. Expo and Conference attendees will have the opportunity to meet and engage with domestic and international organizations, as well as time and space to network with colleagues at the event.

For an exhibitor list, please visit http://www.ad-tech.com/miami/adtech_miami_exhibitors.aspx.

For public information, please visit http://www.ad-tech.com/miami

Editors: For interviews, images or more information, please contact Gracia Larrain at Edelman, ph: 305.358.7643 or Latiffe Ghanem at Edelman, ph: 305.358.8042

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Beijing, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.

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Kristin Widergren

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