Tampa, FL (PRWEB) May 24, 2008
Slate Media, in partnership with MADD (Mothers Against Drunk Driving), has launched a new television commercial in the Tampa Bay area to promote the upcoming WALK like MADD event scheduled to step off Saturday, June 28.
"We are proud to team with MADD in the battle against drunk driving," said James Gillen, chief executive officer of Tampa-based Slate Media, Inc. "This commercial is aimed at driving up participation at what we hope will be a huge inaugural event. 'WALK like MADD' is a way in which we can all stand together against drunk driving - a crime that seems to touch us all in some way."
The Tampa event, one of several scheduled in cities across America, is aimed at raising awareness about drunken driving and encouraging support for MADD initiatives.
"WALK like MADD will be a fun, community-driven event to boost awareness and financial support for programs that are aimed at making our highways safer by eliminating drunk driving," said Anita Fletcher, state development officer for MADD. "Slate Media continues to be a valued partner of MADD, and they have been a tremendous asset in the effort to spread the word about this event. We believe the community will respond in great numbers on June 28."
Gillen said Slate Media's continuing partnership with MADD exemplifies the company's unique strategy. "We are able to produce quality work that resonates with people and motivates them to action," said Gillen. "Our clients become more than business interests; they become our passion."
The walk will be held Saturday, June 28, from 7 to 11 a.m., at the Lowry Park Zoo, 1101 W. Sligh Ave., in Tampa. For more information about WALK like MADD, visit: http://www.walklikemadd.org.
The new ad is being broadcast locally by Bright House Networks, a co-sponsor of the event. More about Slate Media is available at: http://www.slatemedia.com.