Athlete/Fitness Enthusiast Launches 'Max Muscle Sports Nutrition' Franchise Near Oakland's Lake Merritt

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Gina Cole, Entrepreneur/Athlete/Fitness enthusiast is the proud owner of Max Muscle Lake Merritt - the San Francisco Bay Area's newest member of the internationally renowned Max Muscle Sports Nutrition franchise.

Supplements are not just for athletes or fitness enthusiasts

Gina Cole, Entrepreneur/Athlete/Fitness enthusiast is the proud owner of Max Muscle Lake Merritt - the San Francisco Bay Area's newest member of the internationally renowned Max Muscle Sports Nutrition franchise.

Who: Gina Cole, Entrepreneur/Athlete/Fitness enthusiast hosts
What: grand opening of Max Muscle Sports Nutrition Outlet
Where: Max Muscle Lake Merritt | 578 Grand Ave., Oakland, CA 94610
When: Saturday, June 7, 2008 | 9:00 am - 4:00 pm
Cost: free - Everyone's invited!

Featuring:
Golden State Warrior Girls (cheerleaders) | Warrior mascot "Thunder"
Former NFL safety Shaunard Harts (KC Chiefs, Seattle Seahawks)
Autograph/photo opportunities | Warriors game ticket raffles
Deep product sale prices and more!

Gina Cole, proud owner of Max Muscle Lake Merritt, states that her athletic background and passion for a fit and healthy lifestyle are what persuaded her to become a Max Muscle franchisee. "Supplements are not just for athletes or fitness enthusiasts," said Cole. "They are important for men and women of all ages and at every fitness level."

About Gina Cole:
Oakland, CA native Gina Cole is owner of Max Muscle Lake Merritt, the Bay Area's newest member of the internationally renowned Max Muscle Sports Nutrition franchise. She opened the doors to Max Muscle Lake Merritt in March 2008, with the intent of promoting a healthier lifestyle for people in her community. She is a fitness enthusiast and former 400 meter runner, who competed on the PAC-10 University of California at Berkeley track team. Cole earned a Masters in Business Administration from Temple University, and spent the next 12 years working for major pharmaceutical companies in various capacities, where she became educated on the application and benefits of nutritional supplements.

About Max Muscle:
Max Muscle, established in 1990, is the premier franchise specializing in Sports Nutrition. Max Muscle offers a diverse but integrated product mix of innovative nutritional supplements, fashionable athletic apparel and magazine publishing that targets a broad consumer base with a true passion for fitness and health. This combination is unique within the industry and has allowed Max Muscle to establish itself as a market leader within the health and fitness industry.

Founded by athletes committed to living a healthy lifestyle that exercise and nutrition provides, Max Muscle manufactures a high quality line of sports nutrition products and custom athletic apparel that has remained popular for over a decade.

Editors: On-site interview/photo opportunities. For information, photos or interviews, please contact: Gina Cole | 510.812.2858

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Gina Cole
Max Muscle Lake Merritt
510-812-2858+
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Toni Beckham
PR, et Cetera, Inc.
(209) 832-8020
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