In-Flight Magazine Editors Reveal How PR Can Reach Millions of Affluent Business and Leisure Travelers

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Top editors from leading in-flight magazines appear on a PR University audio conference series to share secrets on the hottest topics and pitching hooks that win high-visibility ink - Thursday, May 29, 2008

PR and marketing professionals who want to reach affluent readers of top in-flight magazines with their stories about destinations, food, hospitality, business and professional services, books, celebrities, electronic gadgets, or health products will want to join this rare panel of leading editors, as they share tips and techniques in an exclusive, dial-in PR University audio conference on Thursday, May 29, at 1PM EDT (noon, CDT; 11AM MDT; 10AM PDT):

  •     Randy Johnson, Editor in Chief, Hemispheres (circ. 385,000)
  •     Nancy Oakley, Senior Editor, Sky (circ. 400,000)
  •     Ilana Weitzman, Editor in Chief, enRoute (circ. 1 million)
  •     Lance Elko, Editor, US Airways Magazine (circ. 338,000)
  •     Chris Wessling, Senior Editor, American Way (circ. 348,754)
  •     Colleen Birch Maile, Editor in Chief, SkyWest Magazine (circ. 122,000)

This panel of editorial gatekeepers representing the leading in-flight magazines, like Hemispheres, Sky, enRoute, US Airways Magazine and American Way. The event will focus on new trends, products, services and issue these editors will be covering over the coming months. It will also address best practices for pitching business and consumer stories to these media.
Communications professionals will not want to miss this unique event to gain pitching insights and techniques from these insider experts. Questions to be addressed include:

  •     Why do in-flights rely on freelancers---and how do you work with independent journalists to boost pickup?
  •     How can small players compete with industry giants for equal coverage?
  •     What will in-flights be covering in the months ahead… and what are the hottest ideas, facts and story angles you should be pitching now?
  •     How did the best PR pros gain the ear (and trust) of these leading editorial gatekeepers---and how can you do the same?
  •     What are the leading in-flight magazines and who can you contact at each?
  •     How can small players compete with industry giants for equal coverage?

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PRU University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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Brian Pittman

Briggs Heaney

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