Higher Education Marketing Firm TargetX Launches Integrated Philanthropy Effort: 'The Power of X'

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Student recruiting company TargetX will contribute a portion of its profit, product and personnel to help make a difference in the communities it serves. "It's the right thing to do," says CEO Brian Wm. Niles.

The team will be asked for their ideas, then there will be discussion and a vote

TargetX, the nation's leading interactive recruiting company, has announced a program that integrates philanthropy and business in an effort to give back to its local communities and its higher education clients.

Patterned after the highly successful 1/1/1/ integrated corporate philanthropy model created by salesforce.com, the global leader in software-as-a-service business applications, TargetX will call its initiative the "Power of X."

Each year, TargetX will contribute 1% of its profits to a local cause, 1% of its products to associations that support college recruiting, and 1% of it payroll to allow employees to work for three days with a nonprofit organization in their community.

TargetX CEO Brian Wm. Niles was first attracted to the salesforce.com philanthropic model while investigating the use of the company's Force.com platform to build new TargetX products and services for college admissions offices.

Devised in 2000 by salesforce.com chairman and CEO Marc Benioff, the unique 1/1/1 model is based on the company's philosophy of using people, technology and relationships to improve its communities. Benioff created an internationally respected Foundation and has written two books on the topic, "The Business of Changing the World" and "Compassionate Capitalism."

"We applaud organizations like TargetX who value the importance of taking an integrated approach to philanthropy," said Suzanne DiBianca, executive director of the Salesforce.com Foundation. "Together we can all make a difference by giving back the power of our resources to the communities we do business in."

"TargetX is proud to be a member of the Salesforce Foundation Power of Us partner program and to embrace its 1/1/1 model," said Niles in announcing his company's initiative. "Like salesforce.com, we believe in integrating philanthropy into our corporate culture. We also believe that such an approach enhances employee performance and boosts morale. In addition to all that, it's the right thing to do."

Niles would like to see other companies embrace a similar philanthropic plan from the very beginning -- no matter how profitable. "Don't wait until you're super successful," he advised. "Start from day one."

Niles will involve the entire TargetX staff in deciding which worthy cause will be the recipient of its corporate contribution. "The team will be asked for their ideas, then there will be discussion and a vote," said Niles. "One of our primary goals is to choose an organization or neighborhood or individual that will benefit significantly and will be able to make a greater difference because of our contribution."

The company will make its interactive communications products available at no cost to associations that serve admissions and enrollment management offices at the nation's colleges and universities. These nonprofit associations provide an enormous benefit to higher education and -- indirectly -- to the millions of students who are seeking the best academic and financial options for their college education.

Similar to the salesforce.com 1/1/1 model, TargetX has also chosen to support its employees who wish to make their time and expertise available to the causes that are most important to them in their individual communities. The company will provide three paid days per year to each staff member so he or she can work with a nonprofit group.

About TargetX
Since 1998, TargetX has been higher education's most innovative recruiting company, continually developing new technologies and strategies to help colleges attract today's web-savvy students. The company is the leading provider of interactive recruiting solutions, helping over 450 schools communicate more effectively with prospective students -- online, in print and in person.

TargetX is also the leading authority on building campus visit experiences and solutions that meet the needs of today's Millennial generation. And it has recently introduced a revolutionary recruitment management suite that combines a powerful Student Recruitment Manager (SRM), a consumer-friendly student portal for applying online and scheduling campus visits, and the electronic communication tools for which TargetX has become known and respected throughout the industry.

TargetX has developed a reputation in higher education for objective and expert counsel. The company offers a popular series of workshops and seminars; speaks at dozens of conferences around the country; generates three different blogs for admissions officers; and produces the only podcast devoted to student recruiting and college marketing.

For more information, visit http://www.targetx.com

About the Salesforce.com Foundation
The Salesforce.com Foundation is the leader in pioneering, evangelizing and implementing the 1/1/1 model and using it as a means to improve the lives of people around the world. The 1/1/1 model harnesses the power of people and technology through 1% time, 1% equity, 1% product, and being "one" with the earth, to build deep relationships with communities around the world and increase the effectiveness of nonprofit organizations in achieving their goals.

The Foundation concentrates on the use of technology, specifically as it relates to organizations with youth development programs. It has supported technology projects around the world that help kids in bereft urban and rural areas access technology to create better futures for themselves. The 1/1/1 model has had a profound effect on salesforce.com and its communities: Since July of 2000, salesforce.com employees have given over 70,000 hours of their time and expertise back to the community. More than 3,500 nonprofits in 56 countries around the world are using donated licenses to run their businesses more efficiently; and numerous organizations are benefiting from technology related grants from the Foundation.

For more information on the 1/1/1 model, visit http://www.sharethemodel.org

For more information on the Salesforce.com Foundation, visit http://www.salesforcefoundation.org

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