Web 2.0 Summer Series Announced: Social Media Experts Reveal How PR Can Use YouTube, Twitter, Facebook and Other Powerful New Media Tools to Promote Brands

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Five Web2.0 counselors present secrets of using new media tools like social networks, blogs and podcasts to build buzz in first of PR University's audio conference summer series--Thursday, June 5, 2008

PR and marketing professionals who want to use social media to boost brand awareness, pump up traditional media coverage, publish messages directly, engage in consumer conversation, multiply website visits sell products will gain valuable insight from this stellar panel, as they share tips and techniques in an exclusive, dial-in PR University audio conference on Thursday, June 5, at 1 p.m. EDT (noon, CDT; 11 a.m. MDT; 10 a.m. PDT):

  •     Stacie Bright, Senior Communications Marketing Manager, Unilever
  •     JD Lasica, President, Social Media Group; Editorial Director, Ourmedia.org; Senior Fellow, Society for New Communication Research
  •     Wendy Harman, Senior Specialist, Interactive Media, American Red Cross
  •     Julie Atherton, Worldwide Director, Digital Communications, Hill & Knowlton
  •     Jeff Beringer, Director, Interactive/Digital Practices, GolinHarris

Public Relations professionals will appreciate this 90 minute intensive call as it will take their online efforts to the next level and position PR teams and companies ahead of the competition when it comes to mastering digital communications in the YouTube era. It will also address best practices for tapping new media tools to engage consumers, customers and publics in productive and profitable new ways--and for showing ROI for these low-cost efforts and campaigns.

Attendees of this unique event will learn how Web 2.0 tools and technologies--from digg to social networks like Facebook and MySpace, to micro blogging tools like Twitter and online referral sites like Yelp--can and can't be incorporated into traditional PR programs. They will also walk away with proven best practices and first steps designed to ensure their social media campaigns are successful. The conference features five speakers from leading companies such as Unilever, American Red Cross, Hill & Knowlton and GolinHarris. Questions to be addressed include:

  •     What should the C-suite know about Web 2.0---and how is it explained to them?
  •     What generates buzz and builds brands online? How can one use that knowledge to create buzz-worthy campaigns that drive measurable outcomes?
  •     How do social media tools and sites across various categories work (like blogs, podcasts, social networks, social bookmarking sites, and so on)--and how can they be used in day-to-day PR campaigns?
  •     How do big, tech-savvy brands use social media releases and social media newsrooms?
  •     Which top companies have a presence in virtual worlds like Second Life? What are they doing to build buzz using social networking sites like Facebook?
  •     How much do each these tools costs and how can teams with limited budges and resources launch social media efforts on a shoe-string?
  •     How to measure and prove the value of social media campaigns?

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PRU University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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