New Site Makes Job Search Easier for Generation Y

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Cornell grad creates website to bridge communications gap between new graduates and employers.

It's that time of year again. School's out, and new graduates are looking for work and trying to figure out what to do with the rest of their lives. One recent Cornell University graduate was so frustrated with the process of trying to find the right job that he stopped trying and started a website that makes the online job search process a lot easier than it was for him.

Willy Franzen has a background in Human Resources, but it was his personal job search experience that drove him to start his own company. According to Franzen, "Job seekers aren't finding the information that they need to make informed decisions about their futures, so they end up frustrated by the job search process. Most employers aren't communicating effectively with these potential employees, and the result is that the companies end up with diminished applicant pools."

Franzen created One Day, One Job - - a website that profiles a new employer every day. He provides readers with the inside scoop on which jobs are available, what the jobs are like, and how to apply for them. The site is directed at both new graduates and their parents, but it's also quickly gaining traction with employers who are looking for an editorial endorsement.

"Employers are starting to understand that if they want to recruit the best young talent, they have to engage young people in a conversation. Generation Y grew up on the Internet, so that's where they go. One Day, One Job enhances online interactions by bridging the gap between employers and college students," said Franzen.

"Studies show that young people spend twice as much time on the Internet as they do consuming other forms of media," Franzen continued. "When was the last time you saw a 20-year-old read the classified ads in a newspaper? To get an edge, employers need to have a compelling online recruitment strategy. The world has changed - job board postings and boring corporate careers pages aren't enough anymore."


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Willy Franzen
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