Kids Money - Cash-Smart Kids Launches Video Competition To Select Young Entrepreneurs

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Know of any kids making money? Cash-Smart Kids has launched a video competition to select two entrepreneurs under 16 to feature alongside Ben Casnocha in a book about kids and money. Proceeds of the book will go to microfinance charity.

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This book will be released globally by a major publisher

Financial educator and mother of three, Jenny Ford, has launched a global competition to find two young entrepreneurs to feature in her new book about kids and money. Creator of the award-winning Cash-Smart Kids program, recently voted "Web Site Most Likely To Change The World", Jenny says the winners of this competition will have a myriad of opportunities.

"This book will be released globally by a major publisher," she says. "The two winners of this competition will be profiled alongside famous young entrepreneurs like Ben Casnocha."

Casnocha launched a software business at the age of thirteen which went on to become a Silicon Valley success story. He is now a full-time college student, but maintains what he calls "a light hand" in the ongoing operations at Comcate.

"My generation, in order to compete in the future with increased global competition, we need to be thinking creatively and entrepreneurially," says Casnocha "It's no longer enough just to get a safe corporate job. At a young age, people are going to have to be creating businesses or thinking creatively about their careers."

"The publicity from a presence in this book will open many doors," says Jenny. "Even just putting in a good entry will result in priceless exposure and contacts for any young entrepreneur."

To enter the competition, simply make a 2-minute video and upload it to YouTube, tagged "cash smart kids". Full details of what to include in the video, plus the competition rules, can be found at the Raising Entrepreneurs web site -

The book will help parents to teach their kids about money -- saving, investing, and business. The two winners will be profiled in the book, and runners up will be mentioned, with their web site address, if they have one.

Entrants will also benefit from exposure during the competition, as does 11-year-old Rhiannon Leetham, of Canberra, whose video can be seen at the Raising Entrepreneurs blog -

Rhiannon and her brother, Morgan, are participants in the Cash-Smart Kids Program, which they pay for with money they earn for themselves through their business activities.

San Diego based business writer Peter Economy will co-author the book, and all proceeds will be donated to microfinance charity, ACCION. By simply registering your email address at, you can help Peter and Jenny to leverage the best possible deal from a publisher, and increase the dollars that flow to the charity.

About The 2008 Charity Book Project
After a distinguished writing career, authoring dozens of books, including more than 10 of the world-famous "For Dummies" series, Peter Economy decided it was time to give something back. Starting in 2008, he would co-author a book a year, and donate the proceeds to the charity of his co-author's choice. "I promise to write one book each year -- for free -- until I can no longer write," he says. "I'm 51 years old right now, so I think I've got at least 30 free books in me. Maybe more."

A worldwide search commenced in August 2007, to find Peter's first co-author. Dozens of illustrious applicants from many different nations were winnowed down to 12 finalists, and a selection panel of three distinguished American citizens chose the winner, Jenny Ford, a financial educator from Australia.

The 2008 Charity Book will help parents to teach their kids money skills.

Raising levels of financial literacy is now a focus of government programmes in countries including Australia, Japan, the United States and the UK. The OECD started an inter-governmental project in 2003 with the objective of providing ways to improve financial education and literacy standards.

The 2008 Charity Book Project aims to educate families in the wealthy nations, and empower microbusinesses in the developing nations, at the same time.

About Microfinance
Millions of people are trapped in poverty -- without jobs, and without the resources to start or expand their own businesses. Often, as little as $50 would enable them to create a thriving business, one which would provide for their needs, and even allow them to gradually pay back the $50, so it could be loaned to someone else.

It's called microfinance, or microlending, and it's a growing trend in empowerment, rather than traditional charity with its risk of creating ongoing dependence.

At the launch of the International Year of Microcredit in 2005, Kofi Annan, then Secretary General of the United Nations, said, "Let us be clear: microfinance is not charity. It is a way to extend the same rights and services to low-income households that are available to everyone else. It is recognition that poor people are the solution, not the problem. It is a way to build on their ideas, energy, and vision. It is a way to grow productive enterprises, and so allow communities to prosper."

About Peter Economy
Peter Economy was a featured expert for the small business Web site, and he was selected by Time magazine to be its staff management expert for the TIME Vista Boardroom website (along with such business luminaries as reengineering expert Michael Hammer, marketing gurus Michael Treacy and Jack Trout, and others), where he fielded hundreds of questions from managers all around the world (and a few who appeared to be from some other planet altogether!). He has also done live online chats as a management expert for America Online,,,, and Peter has written more than 35 books, including Managing for Dummies, which has been translated into more than 17 languages.

About Jenny Ford
Jenny Ford is an expert in educating children about business and wealth creation. She is one of the founders of the award-winning financial education site, and her blog can be seen at Raising Entrepreneurs. She is the resident expert on Kids Money issues at She holds an Honours degree in Psychology, a Diploma in Training and Assessment Systems, and an Advanced Diploma in Business Management. She is the mother of three young entrepreneurs, all of whom started successful businesses when they were nine to twelve years old.

The 2008 Charity Book Project will aid microfinance charity, ACCION. Co-authors Peter Economy and Jenny Ford are donating their time to write and produce a book for parents who want their kids to grow up financially secure. Register your support now at Raising Entrepreneurs. No donations required -- just your email address!


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