Pensacola, FL (PRWEB) May 28, 2008
Stranger Things, a completely independent science fiction series originating on the Internet, signs a deal to distribute their program into 25 million homes across the nation.
It's a story that can only happen in the Internet age -- an independent show that starts in one man's living room spreads to the living rooms of 25 million viewers.
On June 1, 2008, the series Stranger Things becomes the first independently-produced science fiction webseries to acquire national distribution to more than 25 million homes in the United States. The show, an all-original anthology series blending science fiction, suspense and horror, will be offered by the Illusion On-Demand network (http://www.illusiontv.com).
Stranger Things creator Earl Newton produced and directed the first four episodes, which were released online. After watching audience response through multiple social media channels, Newton realized his program could also find a home through more traditional broadcast outlets.
"The Internet gives us global distribution, but cable provides a more concentrated audience," Newton said. "We looked for a partner that had that cable audience, and understood the potential in a high-quality, grass-roots series like Stranger Things."
Newton found that partner with Illusion On-Demand.
"Illusion is always excited to bring the work of emerging artists to a wide audience," said Dekker Dreyer, creative director for the network. "Stranger Things is such a great project with a new solid team behind it that I'm sure it will be a 21st century classic."
Illusion On-Demand is the first and only science-fiction video-on-demand network in the United States. Available for free to more than 25 million digital television subscribers across the nation, Illusion's programming includes BBC mainstay Doctor Who, Neil Gaiman's Neverwhere, and a variety of anime and live action films.
"This is something that could only happen in today's world," Newton said. "This is a time when you can dream of something, work hard, and see it bloom. I created 'Stranger Things' in my living room. Now it's on TV. It is literally from my living room to yours.'"
Newton is careful to emphasize the difference between "pay-per-view" and "on-demand." "Pay-per-view is just that: you pay every time you watch it. On-demand is free for anyone to watch, and it's available whenever you want. There's no cost, and you never miss your favorite show."
Stranger Things (http://www.strangerthings.tv) began as an idea while Newton was working a day job in sports radio. Friends and family pooled money to help get the show started. Cast and crew donated their time for free, and Newton covered the hard costs with side jobs ranging from tweaking websites to directing promotional trailers for Random House.
"This puts us in a great position," Newton said. "The hardest part of this work is getting the word out. We've got massive distribution and advertising covered. We're looking at possible investors now, to step up the special effects to cinema quality, and to bring in name actors to the show."
Earl Newton is available to both media and fans via email (earl(at)strangerthings.tv) or Skype (name: StrangerThings).
For more information about Illusion On-Demand, visit their website: IllusionTV.com.