dgmAustralia Announce Key Business Developments

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dgmAustralia in its fifth birthday year, announces key business developments, with five new staff appointments, major internal staff promotions and substantial new client wins.

Emma's new education role to our knowledge is the only dedicated role for any SEM agency in Australia. This development places further emphasis on our focus to increase the profile of search with our clients, partners and agencies and ensuring they continue to fully extract the most from this channel

dgmGroup announced today that Fionn Hyndman has been awarded the post of CEO of the dgmGroup and will be leaving Sydney to reside at HQ in Singapore in October 2008. The implications of his new role means Fionn is taking control of all Asian Pacific offices which include Australia, Singapore, Delhi and Mumbai, with 4 further new offices launching in the coming months, as well as key new product and technology roll outs. Fionn said, "The implications for the dgm business are that we are taking a more regional approach. Previously ANZ were very separate to what was the core of the group in the UK and now ANZ is the main driver of the business and the focus is within the region. The approach of the Australian business has been very successful, so obviously there is a big drive on replicating that model across the Asia Pacific region; Australia also has the largest resource in the business at the moment".

Fionn's promotion means Craig Ellis has moved into the role of Managing Director of dgmAustralia from his post as General Manager. As one of the early starters at dgm, Craig celebrated his 10 years in the Australian online industry last September and has definitely seen some changes in both the industry and dgm. It is the fine balancing act between the two directors, Hyndman and Ellis as opposites that has delivered the high level of success dgm continues to enjoy.

Ellis is now charged with continuing the success of the dgmAustralia story at a critical time in the Australia digital industries history, Craig commented, "With more client demand for digital solutions, more market entries than ever before and a drought of highly skilled digital specialists in market, means dgmAustralia have to continue to go one step further to ensure excellent client services and delivery". Craig's focus on the reputation of the business and protecting the company's position in the market is reflected in the quality of recent recruits who have joined the dgmAustralia ranks.

Emma Newman, Head of Search, has taken on a newly created role as Head of Client Education and Projects which focuses on the development and further education of dgmAustralia's existing search clients and partner agencies. As a result, Gary Nissin, formerly Business Development Director at 24/7 Australia has joined dgmAustralia, in the position of Head of Search. "Emma's new education role to our knowledge is the only dedicated role for any SEM agency in Australia. This development places further emphasis on our focus to increase the profile of search with our clients, partners and agencies and ensuring they continue to fully extract the most from this channel", said Craig.

Four further new recruits have also been announced and, include Gavin Hudson from ROEye UK and Stuart Beckingham from 24/7, both joined as Account Managers, Nathan Wiseman as Search specialist from Publicis Media along with Lauren Mamalis, an Australian who spent some time in the UK honing her talents in the affiliate and loyalty reward space.

Under Ellis's charge dgmAustralia recently won some substantial new client wins for the business. After a 4 way competitive pitch, dgmAustralia will now be representing Tourism Western Australia search business in partnership with NetX. Further new client wins include STA Travel and Suncorp.

In addition to the direct client wins, dgmAustralia has been awarded new agency relationships with MATCH Dialogue, whom dgmAustralia is providing affiliate marketing for their client, RAMS home Loans. Other new agency developments include, Care Network, whom dgmAustralia has an exclusive SEM, SEO and CPA provider arrangement for their clients.

Across the wider Asia Pacific regions, new client wins for both search and affiliate services are significant and include Panasonic, Jetstar, NTT, Citibank, and Barclays.

Editor Notes:

About dgmAustralia

dgmAustralia, principal activity is delivering ROI focused strategies through affiliate marketing, search engine marketing and display inventory either as individual channels or as a complete solution. Globally, dgm provides services to more than 250 blue-chip clients and agencies with over 100 staff. Utilising powerful software, dgm has the ability to trace a consumer's activity online to a specific advertisement placed on a specific channel. Therefore, regardless of the pricing model or channel used, dgm can report on the direct correlation between advertising spend and consumer take-up. In Australia this is the most complete performance based online advertising model available. http://www.dgm-au.com

Further information and executive interviews contact:

Fiona Bendall, Company PR

Email:             fiona(at)bendall.info

Address:         200 Harris Street, Pyrmont, Sydney, NSW 2009

Phone:             +61 (0) 2 8569 0000

Mobile:             +61 (0)431 032 426

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