Survey: Financial Planners See Blogging as an Effective Marketing Tool

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Per a recent survey, blogging financial planners in the U.S. say that their blogs are effective in establishing themselves as experts in their field. Most blogging financial planners consider increasing their efforts in blog marketing.

Of all financial planners in America, only a small percentage of them blog according to Kahuna Content, a New Jersey-based social media research company. But of those that do blog, Kahuna Content found in its current study of how financial planners use blogging to market their businesses, most say that their blog has helped them in reaching their marketing goals.

So far, in its ongoing study, Kahuna Content has found that:

•Almost half of blogging financial planners say the goal of their blog is to establish themselves as an expert in their field.
•78% of blogging financial planners say that their blog is either somewhat effective or very effective in reaching the goal they set out for the blog
•57% of blogging financial planners said that they were either somewhat committed or very committed to their blogging program, and:
•89% of respondents said that they were considering increasing the amount of time they devoted to their blogging program.

"Although our study of blogging financial planners isn't quite complete and while these survey findings were taken from a small sample, we find these preliminary results quite interesting. Of course, we are still reserving judgment on what the findings mean," said Richard Telofski, Principal Consultant at Kahuna Content, "but the fact that such a high percentage of respondents said that their blog was effective in reaching its goal is certainly something that piqued our curiosity."

Telofski also said that because most of the respondents indicated that they were considering giving more time to their blogging effort, it's something that all financial planners, and other professionals, should consider. "Small sample or not, almost 90% of the respondents said that they're going to increase their blogging effort. That's got to be indicative of blogging's worth in the professional arena. We think this especially true given some interesting demographic match-ups between blog readers and target market segments for financial planners." Telofski indicated that the demographic details would be announced upon the study's completion.

Kahuna Content's present study into blogging and financial planners entitled "The Future Value Blog Brief" is scheduled for completion in mid-June. More information about the study's report may be had by going to Click on "Learning Reports," then click on "Financial Planners."


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