Assara Holdings Completes Acquisition of NY Laser Hair Removal Spa through Investment Fund

Acquisition enables Assara Laser to expand its presence into the affluent residential and shopping area of Upper West Side Manhattan NEW YORK, New York, May 27, 2008 - Assara Holdings LLC announced today the completion of its acquisition of the brand business of NY Laser Hair Removal Spa, Inc., a leading provider of laser hair removal and other non-invasive aesthetic services in Manhattan. NY Laser will operate under the Assara tradename. This transaction completes the first acquisition made by Assara Holdings through its recently formed investment fund, Assara New York I LP. Assara formed this fund as a vehicle to pair angel investors interested in the growing aesthetic services market with Assara Holdings' team of management professionals to quickly finance, develop, acquire, operate and own laser hair removal centers.

New York (PRWEB) May 29, 2008 -- Assara Holdings LLC announced today the completion of its acquisition of the brand business of NY Laser Hair Removal Spa, Inc., a leading provider of laser hair removal and other non-invasive aesthetic services in Manhattan. NY Laser will operate under the Assara tradename.

This transaction completes the first acquisition made by Assara Holdings through its recently formed investment fund, Assara New York I LP. Assara formed this fund as a vehicle to pair angel investors interested in the growing aesthetic services market with Assara Holdings' team of management professionals to quickly finance, develop, acquire, operate and own laser hair removal centers. Transaction Terms - As part of the transaction, Assara acquired the entire brand business of NY Laser, including its brand equipment and other personal property, inventory and intellectual property.

The entirety of the purchase price will be paid in earn-outs calculated based on the payment and receipt by Assara of anticipated income from NY Laser's pre-sold client services. "This was an exciting opportunity for us to close our first acquisition for the Assara Fund," said Founder and CEO Will Shuman. "We were able to acquire NY Laser on virtually risk-free terms by using an earnout structure to pay the entire purchase price. The earn-out provides that the entire purchase price will be paid only as we collect anticipated income from clients who pay their outstanding balances as they become due." Investors have reported their strong approval of the transaction's terms.

Dr. David Miller, one of Assara's seed investors, commented that "Assara's aesthetics business already has a strong revenue base. The acquisition of NY Laser Spa is the prelude to the long-term strategic goal of expansion throughout Manhattan and other major metropolitan markets. It is an exciting time for angel investors in the aesthetics industry." Laser Hair Removal Industry - A report released by the American Society of Aesthetic Plastic Surgery reveals cosmetic procedures have increased by 457% in the past 10 years, indicating the immense growth of the industry. Laser hair removal tops the list as the fastest growing segment of this industry, and is projected to reach sales of $430 million in 2008 and nearly $1.1 billion in 2009.

About Assara Laser - Headquartered in New York, NY, Assara Laser is Manhattan's premier laser hair removal center brand. Assara Laser offers its clients laser hair removal and skin rejuvenation treatments utilizing a true laser, the Cynosure Apogee Elite, which is the most comprehensive laser hair removal system available today, providing treatments for unwanted hair on all skin types, including tan and dark skin. Assara Laser possesses a well-developed reputation and client base by being the first to offer an "Unlimited" hair removal package. The Unlimited Package allows Assara Laser to give clients all-inclusive and cost-effective pricing on their treatments, an advantage that most laser centers are unable to offer their customers.

Further information on Assara Laser is available by calling 212.956.2666 or on the web at www.assaralaser.com

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