Dubai's Four-Star Mövenpick Bur Dubai Hotel Deploys Scala Digital Information Network

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Mövenpick Hotel Bur Dubai has deployed a digital information network to inform its guests of current information on hotel promotions, hotel services and local attractions.

Scala, the world's leading provider of end-to-end digital signage software, today announced that Mövenpick Hotel Bur Dubai has deployed a digital information network to inform its guests of current information on hotel promotions, hotel services and local attractions.

Mövenpick Hotels & Resorts are highly regarded by business travelers and holidaymakers thanks to the combination of Swiss heritage, uncompromising hospitality, gastronomic competence and extensive experience in the management of business hotels and holiday resorts. With 80 hotels existing or under construction in 23 countries, it serves over 5 million guests per year.

The Mövenpick Hotel Bur Dubai is located in the heart of one of the most cosmopolitan cities in the Middle East and is the residence of choice for discerning business and leisure travelers. With 255 well-appointed rooms and suites, conveniently located in the heart of the city, the Mövenpick Hotel Bur Dubai is just 10 minutes from the Dubai International Airport and the World Trade Centre. Close to the major shopping and entertainment centers of Wafi City, Lamcy Plaza and Jumeirah Beach.

Scala Certified Partner, Specialized Software Services (SSS) in U.A.E consulted, deployed and manages the digital information network in the Mövenpick Hotel Bur Dubai.

"To maintain its four-star image and better service their guests the hotel required a better communications solution for its guests," says Ahmed El Ridi, General Manager SSS, "therefore, we suggested the deployment of a digital information network. With this solution the hotel can focus on its customer satisfaction and creation of awareness about events and services throughout the hotel."

To keep business guests informed, nine 17" screens are deployed in the surroundings of the hotel's meeting rooms. The screens show conference room assignments and relevant company information for each meeting. Four - 42" screens are deployed in the hotel lobby with hotel information like souvenirs, restaurant events, bar specials, local attractions and more.

"With the success of the digital information network at Mövenpick Hotel Bur Dubai, future plans to expand the project into new properties are going ahead," says Ahmed El Ridi.

About Specialized Software Services
Specialized Software Services is the Middle East's largest Digital Signage solutions provider with installations that cover almost every single industry that needs Digital Signage, such as Fuel Stations, Banks, Hospitals, Hotels, Corporate lobbies, Shopping malls, Specialty stores, Travel Stations, Movie theaters, Restaurants, Convention halls, Universities, Museums, Gov. Comm., Residential, Outdoor and Public services, SSS has offices in the United Arab Emirates, Kuwait, Saudi Arabia, Qatar, Bahrain and Egypt.

About Scala
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens that all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at .


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Monique Severins
Scala Inc.
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Ravi Soni
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