Skweezer, Inc. Releases AdSense Alternative

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Skweezer Ads gets a major upgrade including technological innovations that are online advertising firsts.

Skweezer, Inc. today announced a major upgrade to its Skweezer Ads service, which allows customers to serve ads to a wide variety of mobile, desktop, and other Web-enabled consoles through a single ad feed.

This latest release of Skweezer Ads includes innovations that are firsts for the online advertising community. One such innovation is a patent-pending algorithm that dynamically converts conventional text-based cost-per-click (CPC) ads into mobile-friendly ads complaint with standards set by the Mobile Marketing Association (MMA). Another key innovation is Skweezer Ads' cut-and-paste code that detects a visitor's device type, retrieves appropriate mobile or desktop ads accordingly, and optionally reformats and compresses the Web content for mobile viewing.

Skweezer Ads is now available to publishers through ASP, ASP.NET, PHP, or JavaScript code. This latest version of Skweezer Ads uses "short URL" for easier inclusion into Web sites, RSS feeds, mobile applications, and SMS messages.

The Skweezer Ads back office, located at, has also been updated and includes a new ad formatting wizard allows publishers to use a "What You See is What You Get" (WYSIWYG) interface to customize the way their ads look. Customers also now have the ability to create multiple ads feeds, or channels, for a single account. The signup process has also been greatly streamlined and is accessible at

"We've finally created a viable AdSense alternative to help publishers monetize every square inch of their Web sites and RSS feeds," said Skweezer CEO Kevin Perkins. "Our ad technology truly fulfills the Web 2.0 promise: we not only help publishers instantaneously create mobile content from their desktop pages, but our patent-pending algorithm also knows the right ad to show for the right modality."

Skweezer Ads is an online advertising service that supplies both desktop and mobile ads in a single ad feed, automatically displaying the correct type of ad to each visitor. Skweezer Ads customers have the added benefit of being able to use Skweezer's mobilization technology to automatically create a mobile version of their Web site, which is dynamically created whenever a mobile visitor is detected.

Skweezer Ads is the world's first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004, and was voted Best Mobile Marketing Product in the 2007 Mobile Star Awards.

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users' expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer's optimization technology that automatically mobilizes site content for mobile visitors. Skweezer's scalable, time-tested "carrier grade" content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

Skweezer company site:
Skweezer Reports & Analytics site:
Skweezer Ads page:

Contact: Monica Sato, +1-949-421-1559 or at msato(at)

Source: Skweezer Media Relations Department, 20503 Crescent Bay Drive, Lake Forest, CA 92630 U.S.A. - Telephone +1-949-421-1550 x562


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