2008 Connecticut Business Expo Offers New Author Series

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The 2008 Connecticut Business Expo has added a new element to its educational opportunities this year. The new Author Series brings six authors who write about small business success under one roof. The expo will run 9:00 a.m. to 5:00 p.m. on Thursday, June 5, 2008 at the Connecticut Convention Center in Hartford.

The 2008 Connecticut Business Expo has added a new element to its educational opportunities this year. The new Author Series brings six authors who write about small business success under one roof. The expo will run 9:00 a.m. to 5:00 p.m. on Thursday, June 5, 2008 at the Connecticut Convention Center in Hartford.

"We are extremely excited to add these dynamic authors to the show this year," said Gail Lebert, publisher of Hartford Business Journal, whose company, in conjunction with Event Management is producing the show. "Together, these authors will present a well-rounded and in-depth look at all of the components of successful business."

The Author Series, Sponsored by Advanced Copy Technologies, will showcase the work of six highly experienced and inspirational business writers, featuring topics such as business leadership, marketing, multicultural consumerism, and employee retention and loyalty. The line-up includes:

•Donna Fenn, author of the new book Alpha Dogs: How Your Small Business Can Become a Leader of the Pack. A contributor to Inc. magazine, she has also written for The New York Times and Newsweek. In her presentations Fenn tells stories from the entrepreneurial trenches with case studies on how small businesses thrive.

•Guy Garcia: The New Mainstream: How the Multicultural Consumer is Transforming American Business, explains how Americans will eat, work, plan, learn, and spend money in the 21st Century and the why any organization that ignores the lessons is doomed to fail. Garcia was a staff writer for Time Magazine and is a frequent contributor for The New York Times, Los Angeles Time, and has appeared on ABC, Univision, NPR, CNBC, and PBS.

•Jack Mitchell: Mitchell is chairman and CEO of three highly successful, family-owned clothing stores in Connecticut and Long Island and author of a 2002 bestseller that first popularized his philosophy of personal service and attention. His new book, Hug Your People: The Proven Way to Hire, Inspire and Recognize Your Employees and Achieve Remarkable Results, reveals the "personalization with people" philosophy behind the hugging culture that has won his stores a reputation for having engaged employees with longevity and creating loyalty that is the envy of the retail world.

•Kenneth W. Gronbach: In The Age Curve: How to Profit from the Coming Demographic Storm, Gronbach explores how the size of every generation of consumers holds the key to your organization's success.

•John Rosen & AnnaMaria Turano: John and AnnaMaria will be discussing their book Stopwatch Marketing, which explores the ways consumers shop and what is the most effective way to reach them.

Admission to the expo is free to the public. Attendees can pre-register at http://www.ctbexpo.com or at the door. Online registrants will not have to wait in line and will have the opportunity to reserve their seats for the seminars. For more information about the 2008 Connecticut Business Expo please call (860) 236-9998 x 45 or visit http://www.ctbexpo.com.

The 2008 Connecticut Business Expo is sponsored by: Comcast (presenting sponsor), Hartford Courant (media partner), Visual Technologies, NBC 30, Pro Systems, Moving Pictures, Smart Source, CBIA, SBA, Cox Business Services, DATTCO, CL&P, Small Business Development Center, WDRC, New Horizons Computer Learning Centers, Office of Business Advocacy, Salka, and bkm Total Offices.

About Hartford Business Journal
Hartford Business Journal is the only audited weekly, subscription-based business publication in Connecticut. Whether it's market trends, the latest merger news or an update on state government, this award-winning weekly is the "must read" for area business leaders. Hartford Business Journal has a total readership of 25,000 affluent and educated business decision makers in the 61 towns that make up Metro Hartford. For more information, please visit http://www.hartfordbusiness.com or call 860.236.9998.

About Event Management
Event Management, Inc. is a West Hartford, Connecticut-based firm with over 20 years of experience in the production of small and major trade shows and special events. Headed by company President Marc Sherer, Event Management produces trade shows throughout New England and New York. For more information visit http://www.eventmanagement.org or call 866.443.8368.

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