Minneapolis, MN (PRWEB) May 29, 2008
Meet Minneapolis, the Official Convention + Visitors Association, today launched its social media newsroom (MSPnewsroom.com) and a social media campaign in response to growing demand for easily accessible content and increased multimedia offerings. Catering to both traditional and social media journalists, these tools will allow Meet Minneapolis to engage users with compelling and interactive content about Minneapolis, Saint Paul and surrounding area.
"As a destination marketing organization and the primary source for information about Minneapolis, we're always looking for innovative ways to share news, and this is a progressive way for our industry to reach the growing world of social media as well as traditional journalists," said Karyn Gruenberg, vice president of marketing for Meet Minneapolis.
Another unique component is that MSPNewsroom.com will be accessible via mobile and handheld devices, allowing reporters to browse content on the go at m.mspnewsroom.com.
"As we gear up for the anticipated 45,000 Republican National Convention attendees -- including 15,000 national and international media -- this September, it's important that we provide them with an easily accessible, one-stop-shop for a wealth of Minneapolis information," said Minneapolis Mayor R.T. Rybak.
Social Media Newsroom Features
- downloadable b-roll and high-resolution images
- an interactive map highlighting beauty shot locations of Minneapolis and Saint Paul
- media toolkits and story ideas
- news releases and blog
- general travel and tourism information
- information on upcoming events
Social Media Initiative
Meet Minneapolis' social media campaign will reach and engage a growing online community through initiatives that include: Facebook page, Flickr group, Twitter account and YouTube channel.
About Meet Minneapolis:
Meet Minneapolis is a private, not-for-profit, member-based association. It actively promotes the Minneapolis area as a venue for conventions and meetings and markets the city as a desirable tourist destination to bring a positive economic impact to the greater Minneapolis area. For more information, visit http://www.minneapolis.org
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