Branding the Man: How to Make Guys Buy
San Francisco, CA (PRWEB) May 29, 2008
Academy of Art University fashion school graduate Bertrand Pellegrin has joined the prestigious international design firm Gensler as a senior retail strategist in retail and branding development. As an accomplished broadcast journalist, television producer, and brand marketing specialist, he brings a unique perspective to Gensler's projects.
Pellegrin received a BA in sociology and anthropology from Lewis & Clark College. He went on to get an MFA in fashion marketing and brand strategy from the world-renowned school of fashion at Academy of Art University. His portfolio of recent projects for Gensler includes The Seventy-Five Wine Company in St. Helena, Calif., and the Sands Resort in Cotai, Macau. He previously served as Asia-Pacific director of marketing for luxury department store group, Lane Crawford (Hong Kong) Ltd. His luxury experience includes roles as a consultant for Louis Vuitton (LVMH), Gucci, and Lotte Shopping Group in Korea.
"Bertrand Pellegrin's success in brand development, marketing and strategy adds a key dimension to Gensler's portfolio of services, and he will collaborate closely with the firm's clients and global team of designers to help assure that our designs functionally and aesthetically reflect clients' cultures and enhance or grow their brands," said Scott Dunlap, managing director of Gensler's San Francisco office.
Pellegrin, whose book "Branding the Man: How to Make Guys Buy" will be published in spring 2009, is based in San Francisco. He is a winner of multiple awards as a broadcast journalist, including three Emmy awards for his work as a director and producer of documentary programs for NBC.
"VM+SD" ranks Gensler as one of the top five global retail design firms. Recently, the Gensler San Francisco retail portfolio has included projects for REI, Dockers, Dean & DeLuca, Ebel Paris, prAna, and the Sands Corporation.
About Academy of Art University, San Francisco
With nearly 12,000 students, Academy of Art University is the nation's largest private art and design university. Established in 1929, the school offers accredited AA, BFA, M.Arch and MFA programs, as well as continuing art education with classes in copywriting, fashion merchandising, interior design, new media, computer animation, sculpture, graphic design, cinematography, industrial design, digital photography and car design. Students can also enroll in a flexible online degree program in art and design.
Academy of Art University is an accredited member of WASC (Western Association of Schools and Colleges), NASAD, Council for Interior Design Accreditation (BFA-IAD) and NAAB (M-ARCH).
For more information visit http://www.academyart.edu or call 1-800-544-2787.