New Franchise Website, New Marketing Plan; Senior Helpers Takes on the Web

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Senior helpers launches a new website that will promote their existing services and franchises while expanding their visibility and franchise exposure. The new website promises to offer resources and tools that support both the senior care consumers, and also supports the franchise owners.

Senior helpers launches a new website that will promote their existing services and franchises while expanding their visibility and franchise exposure. The new website promises to offer resources and tools that support both the senior care consumers, and also supports the franchise owners.

The new website offers a fresh design and architecture focused on engaging new customers and attracting new franchisee applicants. The site is built on a custom content management system, which will make managing the site easier for the corporate office. In addition to this, the CMS has the ability to generate new micro-sites for each specific franchise location. These franchise micro-sites can be created with only a few mouse clicks and allow for the franchise owner to personalize his/her micro-site to reflect their unique offerings.

Blue Water Media worked closely with the Senior Helpers staff to ensure that the website platform adapted to existing business processes and not forcing the senior helpers staff to adjust themselves to the website.

In addition to the new website, Senior Helpers has launched an aggressive internet advertising campaign. Senior Helpers has taken advantage of the world-class marketers at Blue Water Media by launching a comprehensive Google AdWords campaign for each franchise location that focuses on attracting traffic on both a local and national level.

About Senior Helpers:
Senior Helpers, founded in 2001, addresses the growing need for dependable, consistent and affordable in-home care for seniors. Senior Helpers strives to maintain the highest quality of service that encourage seniors to remain independent for as long as possible. Visit: http://www.seniorhelpers.com/

About Blue Water Media:
Blue Water Media is an award-winning professional web design, marketing, and support firm based in Washington, DC. Blue Water Media provides a number of solutions for clients including publication web design, graphic design, web hosting services, and e-commerce for local and national clients, and creates websites that are 508 compliant for the disabled. For more information, please visit: http://www.bluewatermedia.com/

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Bill Cook
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