The growth of Marketo's blog community demonstrates the reality of the challenges marketers face with marketing accountability
San Mateo, CA (PRWEB) May 29, 2008
B2B marketing automation company Marketo today announced continued momentum with the addition of nine new contracts to its rapidly growing base of customers now relying on the company's award-winning solution, Marketo Lead Management. Additional recent successes include a record number of subscribers to Marketo's Modern B2B Marketing blog and recognition as a 2008 American Business Awards finalist.
"Customers continue to select us to automate and improve lead generation and lead management, but in addition, we're also receiving increasing recognition from the business and B2B marketing communities," said Marketo CEO and co-founder Phil Fernandez. "This momentum underscores the power of Marketo's vision for transforming marketing automation, and we plan to continue building on this energy and vision in the coming months."
Marketo now serves market leaders like Vocalocity, the leader in small business VoIPs solutions; eEye Digital Security, a provider of professional grade security solutions backed by world-renowned research and innovative technology; and Felbro, an award-winning designer and manufacturer of Point-of-Purchase displays.
"We used to run the risk of having leads fall through the cracks, but Marketo enables us to integrate sales and marketing in a seamless, closed-loop process, where leads are cycled from sales to marketing and back again," said David Politis, general manager and executive VP at Vocalocity. "Marketo is working extremely well so far; it makes everything so efficient that it's freed up valuable resources that can now be dedicated to other marketing activities."
Marketo also reached new milestones with its first international customer, UK-based ShipServ, the world's largest independent trading platform for shipping supplies, and its first customer through agency partner Connect Direct, Inc (CDI).
"Lead management is a critical ingredient in a successful B2B marketing strategy," said Howard J. Sewell, president of CDI. "Through our partnership with Marketo, we're able to offer our clients the comprehensive lead nurturing and lead management solution that their business needs demand."
Marketo also received recent industry accolades, including being named a finalist for the 2008 American Business Awards, which will announce winners in June. More than 2,600 entries were submitted in 40 categories. Marketo is competing against 44 other finalists including the likes of Adobe, Citrix, Salesforce.com, and WebEx in the "Best New Product or Service" category.
Marketo continues to solidify its position as a leader and innovator in the B2B marketing world, a trend evidenced not only by new customers and the American Business Award honor, but also by the popularity of Marketo's Modern B2B Marketing blog, which offers tips and best practices to more than 1,600 subscribers.
"The growth of Marketo's blog community demonstrates the reality of the challenges marketers face with marketing accountability," said Jon Miller, Modern B2B Marketing blog author and VP of marketing at Marketo. "Our vision extends beyond product excellence to transforming the role of B2B marketing in business today. The growth in the number of blog subscribers is evidence that marketers are hungry for this change."
Marketo is the leading provider of sophisticated yet easy on-demand marketing automation software that helps enterprise and mid-market B2B marketing professionals drive revenue and improve marketing accountability. Marketo's demand generation solutions automate and measure lead management activities -- including email marketing, lead nurturing, lead scoring and landing page optimization -- to help marketers generate and qualify sales leads, shorten sales cycles and demonstrate results. Unlike traditional marketing automation solutions, Marketo is powerful yet easy to use without training and offers an on-demand model to get customers up and running quickly, with no charges for set-up or integration. Founded by former Epiphany executives, Marketo is a trusted provider for industry leaders such as Trimble Navigation, McKesson and Thomson CompuMark. Marketo's Modern B2B Marketing blog (http://blog.marketo.com) and marketing best practices community are recognized as industry destinations for marketers to share ideas and help each other drive results. For more information on Marketo, visit http://www.marketo.com or call 650-655-4830.