Setanta Makes Haye With Four-fight Deal

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Exciting British heavyweight star signs exclusively to Setanta until Dec 2009.

I'm buzzing about signing this deal with Setanta - it means millions of people in the UK will be able to witness the four most important fights of my boxing career. I believe heavyweight is my natural weight and I look forward to taking this division by storm before becoming world heavyweight champion in next year. Tune in to Setanta to see the Hayemaker in action!

Setanta Sports has again underlined its commitment to boxing by signing an exclusive broadcast deal with Hayemaker Productions to screen David Haye's next four fights exclusively live in the UK and Ireland. This new deal, plus the contract in place with Frank Warren's Sports Network until December 2010, including Pavlik v Lockett on June 7th and Joe Calzaghe's next fight, really does secure Setanta's place as the home of boxing in the UK.

During the terms of the four-fight deal, which runs from 1 September 2008 to 31 December 2009, Setanta Sports subscribers will be able to see David Haye step up to fight in the heavyweight division - his first fight since his World Cruiserweight unification title win against Enzo Maccarinelli in the 'Battle of Britain' in March.

The deal will potentially see the explosive Londoner take on Wladimir Klitschko for the World Heavyweight Championship in 2009.

The next four David Haye fights, which will be exclusively live to Setanta Sports subscribers as part of their Setanta Sports package, will include:

  •     David Haye v a top 10 ranked heavyweight opponent later in 2008
  •     David Haye v a top 10 ranked heavyweight opponent in early 2009
  •     A world title bout against a reigning Heavyweight World Champion (most likely against Wladimir Klitschko) in the middle of 2009
  •     A world title defence if Haye wins the World Title later in 2009

The current package with Hayemaker Productions also includes the rights for exclusive coverage of six Hayemaker Boxing shows, featuring at least one British title fight or better during each show.

Setanta's star boxing presenter, Paul Dempsey commented: "Setanta has invested in David Haye because we think he's one of the most exciting boxers around and he'll electrify the heavyweight division like no one else on the planet. Setanta viewers witnessed his thrilling victories over Mormeck and Maccarinelli in the past year, and we really hope that this deal will bring our subscribers the opportunity to see Haye go all the way to becoming a British heavyweight champion of the world."

David Haye said: "I'm buzzing about signing this deal with Setanta - it means millions of people in the UK will be able to witness the four most important fights of my boxing career. I believe heavyweight is my natural weight and I look forward to taking this division by storm before becoming world heavyweight champion in next year. Tune in to Setanta to see the Hayemaker in action!"

Setanta Sports is available on all platforms. For information on how to subscribe go to setanta.com or call 08712 10 20 30.

For more information: Call James Matheson, Richard Tompkins or Sally Payne at braben on 020 7566 2990 or email: james(at)braben.co.uk / richardt(at)braben.co.uk / sally(at)braben.co.uk

Notes to editors:
Setanta Sports, the platform neutral premium sports channel business, is a leading international pay-TV sports broadcaster operating channels in the UK, Ireland, North America and Australia. Founded in 1992, its premium sports content is available to tens of millions of digital homes worldwide.

Setanta operates more sports channels than any other broadcaster in the UK and Ireland.
Setanta Sports is the most widely-available premium sports broadcaster in the UK and is available to all digital homes: on satellite, via Freeview, Virgin Media, Tiscali, BT Vision and by Broadband, ensuring the widest possible distribution to all sports fans.

Setanta Sports is the only broadcaster of premium sports on digital terrestrial television (Freeview). The Setanta Sports 1 channel, featuring the best of Setanta's premium live content, is available on Freeview boxes with viewing card slots and integrated TVs with a common interface (CI slot).

The Setanta Sports Pack is available to satellite and cable customers and is made up of the following channels:
Setanta Sports 1
Setanta Sports 2
Setanta Golf
Racing UK
NASN (North American Sports Network)*
Celtic TV
Rangers TV
LFC TV
Arsenal TV

Setanta Sports is also available online, live and on demand, via Setanta by Broadband, featuring all Setanta's leading content offered on Setanta Sports 1, Setanta Sports 2 and Setanta Golf, allowing sports fans to access at home, work or elsewhere.

For a full list of Setanta Sports' exclusively live sporting content and fixture details, please visit http://www.setanta.com.

Content includes Barclays Premier League football, Clydesdale Bank Premier League, Blue Square Premier, US PGA Golf, Indian Premier League cricket, Asia Cup Cricket, live Magners League rugby, top-flight boxing, Ultimate Fighting Championship and action from some of Europe's best football leagues.

From August 2008, Setanta's exclusively live content will include the FA Cup, England international friendlies and 2010 World Cup qualifiers involving England, Scotland, Wales, Northern Ireland and the Republic of Ireland.

Setanta Sports is available with no annual contract required. For the latest pricing offers on any platform, please visit http://www.setanta.com or call 08712 10 20 30.

Setanta Sports is also joint owner with Virgin Media of Setanta Sports News, the new 24-hour sports news channel, available free-to-air on the Virgin Media platform, and also on satellite, covering all the top sports news stories from the UK and abroad.

*not available to Virgin Media customers

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