El Al Receives "Freddie" for its Frequent Flyer Bonus Promotion on Israel Flights

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El Al proudly announces that it recently received a Freddie Award for having the "Best Bonus Promotion in 2007," for Matmid frequent flyer club members, redeemable on flights to Israel. El Al was also in the Freddie's top five list of frequent flyer clubs providing the best customer service. A current El Al Matmid Club promotion enables members to accumulate enough points for a round trip economy class ticket on Israel flights from New York and Miami.

El Al, Israel's national airline, and the main operator of flights to Israel, is proud to announce that it was recently voted as having the "Best Bonus Promotion in 2007" at the 20th Annual Freddie Awards, held on April 24, 2008, in Wyndham, Phoenix.

In the winning promotion, El Al Frequent Flyer Matmid Club members received 20 percent extra Matmid points, when they transferred their points from credit card partners (including American Express Membership Rewards®, and Diners Club International) to their El Al Matmid Club account. The points are redeemable on flights to Israel.    

El Al was also included in the Freddie Awards' top five list of frequent flyer clubs that provide the best customer service and the best service for "elite level" club members.

"We are delighted that our frequent flyer program has received a high level of approval by the frequent travelers that we serve, and we will continue to introduce highly appealing offers on flights to Israel, which will benefit our loyal passengers," said Gracie Ninger, supervisor of El Al's USA Matmid Club.    

The annual Freddie Awards program, in which more than 600,000 frequent flyers vote for their favorite frequent flyer programs, was introduced in 1988 by InsideFlyer Magazine, and is composed of nine award categories.

A current El Al Frequent Flyer promotion provides Matmid Club members with additional gift points (200) when transferring American Express Membership Rewards® (84,000) into their Matmid account. These combined points are enough for a roundtrip economy class ticket on nonstop El Al Israel flights from New York (JFK/Newark) or Miami. The promotion is available through to June 15, 2008.

About Matmid Club
The EL AL Matmid Frequent Flyer Club offers members the opportunity to earn bonus points for free tickets and upgrades. El Al partners include: American Express Membership Rewards®, American Airlines, and a number of international hotel chains and car rental companies.

El Al has also partnered with various charities, such as the Soldier's Welfare Association in Israel, which helps IDF soldiers to visit their families overseas; the Make a Wish Israel Foundation, which helps children with life threatening diseases; and Ezra Lamarpeh, which flies patients for medical treatment worldwide. Matmid Frequent Flyer Club members can donate points to any of these organizations by visiting http://www.elal.com.

To learn more about the El Al frequent flyer (Matmid) program, please visit http://www.elal.com, or call (888) FLY EL AL.

About El Al
El Al, Israel's national airline, operates the most frequent nonstop flights to Israel service from New York (JFK/Newark), and the only nonstop service from Miami and Los Angeles.
El Al is also the only airline with first class service on nonstop Israel flights from the U.S.A. El Al flies from Tel Aviv to more than 40 destinations worldwide, and serves many additional destinations via partnership agreements with other airlines. El Al has annual revenues of about $1.8 billion, and carries approximately 1.8 million passengers annually. Your Israel experience begins the moment you board an El Al flight to Tel Aviv.

El Al offers passengers on flights to Israel a warm Israeli welcome. For updated daily departure and arrival flight information, travelers can call (800) El Al -747, 24 hours a day, 7 days a week. For reservations, call El Al on (800) 223-6700, or contact your local travel agent.

For a time-saving online check-in service on El Al flights to Israel from gateway cities in North America, visit http://www.elal.com.

El Al. It's not just an airline. It's Israel.

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Danny Gosis
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