Admax Network Launches Youth Channel

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Advertisers can now easily interact with five million youths in SE Asia

With the Youth Channel, advertisers can now reach multiple youth audiences simultaneously, whilst enjoying the flexibility to target specific consumer profiles by content, geographies, and time of day; thus, delivering tailored ads

Today, Admax Network, Southeast Asia's leading website representation and digital advertising network of premier local and international sites, announced the launch of its Youth Channel. Advertisers can now connect to teen and youth audiences through high-impact online advertising in the most popular social networking, entertainment, shopping, gaming and sports sites in Southeast Asia.

The Youth Channel connects to viewers and delivers messages through key touch points that drive youth culture -- social media, technology, music, sports, and fashion. This is an opportunity for advertisers to interact with five million unique, highly sought-after youths, aged eight to 24, across more than 90 top-tier websites that reach youth in Indonesia, Malaysia, Singapore, Thailand, the Philippines and Vietnam.

"According to Synovate Research*, the internet is the best way to catch the attention of the Asia's multitasking, media-savvy youth, with 31 per cent of the region's 15-24 year olds focusing 100 per cent of their attention when they're online," commented Paul Srivorakul, Managing Director for Admax Network. "With the Youth Channel, advertisers can now reach multiple youth audiences simultaneously, whilst enjoying the flexibility to target specific consumer profiles by content, geographies, and time of day; thus, delivering tailored ads," he continued.

Admax Network offers a variety of creative, high-impact advertising formats allowing for optimal media usage for connecting with advertisers' audiences. Advertisers can test and analyse their campaign's performance by media and creative treatment to maximise advertising impact through targeted exposure and minimised cost.

"The launch of our Youth Channel underscores our commitment to stay ahead of the market and provide innovative services that make it easy for advertisers to quickly and cost effectively connect with specific audience groups across multiple markets," continued Srivorakul. "We are committed to providing advertisers, agencies and publishers alike with access to our ever-expanding advertising and media networks, and we are delighted to introduce the new Youth Channel into our line up of content-targeted channels along with Business, Women, Men, Travel, Sport, Entertainment & Lifestyle, Autos, IT & Technology."

Admax Network has delivered successful online-advertising campaigns for over 100 of the world's-largest companies and is constantly evolving its service offering and reviewing its network through regular site-quality audits.

*Synovate Research Young Asians Survey, 2007. An annual tracking survey that provides credible, relevant information on the media, purchasing and leisure habits of young people aged eight to 24 across 11 Asia Pacific markets -- Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, Singapore, Taiwan, Thailand and the Philippines. The survey is supported by Microsoft Digital Advertising Solutions, MTV, SingTel, Star TV, and Yahoo!
http://www.synovate.com/current/news/article/2008/03/survey-shows-young-asians-fit-38-hours-of-activities-into-one-day-but-still-manage-eight-hours-sleep.html

About Admax Network
Launched in 2006, Admax Network is a subsidiary of Digital Marketing Solutions (DMS) Group. The company is Southeast Asia's leading site representation and digital advertising network with operations in Indonesia, Malaysia, Singapore, Thailand, the Philippines, and Vietnam.

Admax Network represents leading local and global digital publishers in Southeast Asia and has a network of over 200 premier sites offering relevant local media content via online and mobile platforms. The company provides marketers with simple yet effective access to targeted consumers, whilst providing top agencies and publishers the ability to grow their advertising revenue and measure results. For more information, please visit http://www.admaxnetwork.com.

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Karen Holland
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