Acquity Group to Develop Intranet Solution for HealthMarkets

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Acquity Group aims to improve HealthMarkets internal communications and information management with a robust intranet solution.

Our partnership with HealthMarkets will give us the chance to fully execute on the goals of the roadmap

Acquity Group, a leading provider of consulting services and digital solutions, has been selected by HealthMarkets to implement an Enterprise Content Management (ECM) solution.

HealthMarkets, through its insurance subsidiaries, is a provider of health and life insurance products to the self-employed, individuals, Medicare beneficiaries and small businesses.

Acquity Group and HealthMarkets have partnered to develop a three year intranet roadmap and strategy to enhance communication and collaboration between management and employees. The roadmap addresses HealthMarkets' current and future intranet and content management requirements that will drive organizational priorities as well as greatly enhance internal communications capabilities.

"We chose to work with Acquity Group because of its strong track record in providing user-friendly intranet solutions to complex organizations," said Rick Goodrum HealthMarkets Director of Corporate Technology. "We also intend to leverage their considerable expertise in content management solutions to provide a streamlined information flow within our company."

"Our partnership with HealthMarkets will give us the chance to fully execute on the goals of the roadmap," said Acquity Group Vice President, Rick Nash. "We will utilize our experience in designing innovative B2C user experiences and apply it to HealthMarkets' internal framework to increase business efficiencies and create a foundation that encourages growth."

About HealthMarkets:
HealthMarkets, headquartered in North Richland Hills, Texas, is a provider of health and life insurance products to individuals, families, the self-employed, Medicare beneficiaries and small businesses. HealthMarkets offers products and services through its licensed insurance subsidiaries The MEGA Life and Health Insurance Company, Mid-West National Life Insurance Company of Tennessee and The Chesapeake Life Insurance Company. The Company's offerings include individual and self-employed health insurance, small employer group health insurance, Medicare Advantage Private Fee For Service plans, life insurance and reinsurance. Through its Consumer Guided Health Insurance plans, HealthMarkets seeks to provide affordable and accessible health coverage to individuals and small businesses. The Company is owned by a group of private equity investors, including affiliates of The Blackstone Group, Goldman Sachs Capital Partners and DLJ Merchant Banking Partners, members of management and the Company's independent, licensed agents through the Company's agent stock accumulation plans. For more information, visit

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Some of the matters discussed in this news release may contain forward-looking statements that are subject to certain risks, uncertainties and assumptions. Such forward-looking statements are intended to be identified in this document by the words "anticipate," "believe," "estimate," "expect," "intend," "objective," "plan," "possible," "potential" and similar expressions. Actual results may vary materially from those included in the forward-looking statements. Factors that could cause actual results to differ materially from those included in the forward-looking statements include, but are not limited to, general economic conditions; the continued ability of the Company to compete for customers and insureds in an industry where many of its competitors may have greater market share and/or greater financial resources; the Company's ability to accurately estimate medical claims and control costs; changes in government regulation that could increase the costs of compliance or cause the Company to discontinue marketing its products in certain states; the Company's failure to comply with new or existing government regulations that could subject it to significant fines and penalties and/or result in restrictions on its operations; changes in the relationship between the Company and the membership associations that make available to their members the health insurance and other insurance products issued by the Company's insurance subsidiaries; changes in the laws and regulations governing so-called "association group" insurance (particularly changes that would subject the issuance of policies to prior premium rate approval and/or require the issuance of policies on a "guaranteed issue" basis); significant liabilities and costs associated with litigation; failure of the Company's information systems to provide timely and accurate information; negative publicity regarding the Company's business practices and/or regarding the health insurance industry in general; the Company's inability to enter into or maintain satisfactory relationships with networks of hospitals, physicians, dentists, pharmacies and other health care providers; failure of the Company's regulated insurance company subsidiaries to maintain their current ratings by A.M. Best Company, Fitch and/or Standard & Poor's; and the other risk factors set forth in the reports filed by the Company from time to time with the Securities and Exchange Commission.

About Acquity Group:
Acquity Group is shaping the way technology is used to extend the most recognized consumer brands in the world. Acquity Group's innovative digital strategy, interactive marketing & design and powerful IT planning & execution services are the choice of many leading brands. Acquity Group is headquartered in Chicago, IL and has offices in Irvine, CA, Overland Park, KS, Scottsdale, AZ and Dallas, TX. Additional information on Acquity Group can be found at


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