Planet Tan CEO Featured on the Cover of Fortune Small Business Magazine

Share Article

Planet Tan CEO Featured on the Cover of Fortune Small Business Magazin: Listening to Customers Improves the Bottom Line

Planet Tan, home of Dallas/Fort Worth's premier tanning super centers, and the most respected brand in the industry, announced today that Founder and CEO, Tony Hartl, will be featured on the cover of the June issue of Fortune Small Business Magazine.

Hartl was interviewed for the cover story about his experience and success with customer service metrics. In November 2007, Planet Tan adopted a new method of gauging customer service using a Net Promoter® Score (NPS). The NPS score represents the proportion of customers who are promoters minus the detractors (P-D = NPS). It is a simple formula that measures customer satisfaction and referrals and can substantially increase revenue and growth. An avid reader, Hartl learned about NPS by reading The Ultimate Question by Fred Reichheld.

"The success of our salons depends predominately on the customer experience," said Hartl. "Finding that service edge which will be the differentiator between our stores and the competitor down the street is especially important in today's economy. In the first quarter of 2008, same-store sales have increased by 15% as a result of concentrating on survey feedback and addressing the customer's needs," said Hartl.

About Planet Tan
Planet Tan is the official tanning center for the Dallas Cowboys Cheerleaders, Dallas Mavericks Dancers, and the Dallas Stars Ice Girls. They are the leader in tanning super centers, operating 13 locations in the Dallas/Fort Worth Metroplex.    Planet Tan has been recognized on the SMU "Dallas 100" list as one of the fastest growing privately held businesses in Dallas, and was selected as the "Best Place to Work in DFW" by the Dallas Business Journal in 2006 and 2007. Looking Fit® magazine ranked Planet Tan in their "Top 250" - the top 1% of tanning centers in North America. The company has also been included in the Inc. 5000 magazine 2007 list of 5000 fastest growing companies in America. The company was founded in 1995 by Tony Hartl, and is based in Garland, Texas. To learn more about Planet Tan memberships and locations, visit

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tom Petersen
Visit website