Simply Retail Inc., the Nation's Leader in Customized Healthcare Retail Systems, is Pleased to Announce the Opening of Two Healthcare Retail Stores at Aurora St. Luke's Medical Center of Milwaukee, Wisconsin

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On May 22nd, Aurora St. Luke's Medical Center hosted a grand opening to celebrate the addition of the new stores. A ribbon cutting ceremony took place outside of the "For Your Well Being" store, and refreshments and hors d'oeuvres were served on the skywalk near the other store, "Market Express." The night was a huge success, with tremendous support from the hospital's staff, physicians and senior team.

Simply Retail Inc., the nation's leader in customized healthcare retail systems, is pleased to announce the opening of two healthcare retail stores at Aurora St. Luke's Medical Center of Milwaukee, Wisconsin On May 22nd, Aurora St. Luke's Medical Center hosted a grand opening to celebrate the addition of the new stores. A ribbon cutting ceremony took place outside of the "For Your Well Being" store, and refreshments and hors d'oeuvres were served on the skywalk near the other store, "Market Express." The night was a huge success, with tremendous support from the hospital's staff, physicians and senior team.

"For Your Well Being" is a 2,400 square foot store dedicated to health and wellness products such as heart health, fitness, oncology, home health aids, nutrition and patient education. "Simply Retail has been very pleased to partner with Aurora's clinical teams to create the customized product assortment," says Kathy Husu, Vice President of Consulting Services. In addition, the opening of "Market Express," a 350 square foot store, will provide food and convenience items to visitors, employees and patients. "Working together, both stores will enhance the hospital's existing patient care services," says Husu.

About Aurora St. Luke's Medical Center
Aurora Health Care is a not-for-profit health care provider located in Milwaukee, Wisconsin, constantly striving to advance medical excellence. It is home to St. Luke's Medical Center, which houses a number of world-class physician specialists and has earned the hospital a reputation as Wisconsin's leading medical center. They are the state's leading choice for neuroscience and cancer care, and are internationally known for their expertise in heart care, ranking as a top 10 center in the world for minimally invasive, robotically-assisted heart surgery.

About Simply Retail
Simply Retail was formed in 1994 and is the nation's leading provider of Healthcare Retail. Based in Minneapolis, Simply Retail is a retail consultancy and management company with expertise in both retail planning and implementation, integrating retail operations with patient care through customized Retail Systems. Additionally, Simply Retail has an alliance with a nationally recognized retail/healthcare architecture firm and has developed an in-house design department that creates customized design elements for each client. Simply Retail also has forged partnerships with POS vendors, concierge services and healthcare developers to create retail opportunities for hospitals, medical office buildings, ambulatory care centers, medi-spas, fitness centers and rehabilitation facilities across the nation.

For more information, please contact Pam Donaby at 612-659-8200, ext. 10, or visit http://www.simplyretailinc.com.

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