Artisan Complete Delivers Results For Reebok Canada

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Launch of HexRide exceeds sales expectations with strong point-of-purchase communication.

When Reebok Canada was looking for a partner to maximize its presence for the Canadian launch of the HexRide shoe, they turned to Artisan Complete for design, production and distribution of retail displays that would catch the eye of shoppers.

Initially rolled out at Athlete's World locations across Canada, the campaign for HexRide focused on creating a connection between performance and lifestyle with an emphasis on the visual identity
of hexagonal shapes in the sole of the shoe. Artisan developed a variety of retail displays including window graphics, merchandising towers and wall and counter displays. Wherever possible, innovative
solutions and materials were used to draw the attention of shoppers to the hexagonal shape.

"HexRide has been a very successful launch for Reebok in Canada, thanks in part to the great work done by Artisan," said Stewart Clark, Marketing Manager, Footwear and Apparel for Reebok Canada.
"Our sales of Hexride in the first month since launch have definitely exceeded expectations, and feedback from the field and our retail partners have been very positive."

The launch of HexRide marks the first collaboration between Reebok Canada and Artisan Complete. Based on the success of the launch, Reebok has engaged Artisan as its retail agency for several new projects being developed for 2008 and 2009.

About Artisan Complete:
Artisan Complete is one of North America's largest providers of retail communication solutions, offering creative and production services for static, digital and interactive POP signage and display. Through the manufacturing capabilities of Artisan Print+, the design and marketing services of Artisan Retail and the digital expertise of Artisan Live, we offer comprehensive in-store marketing solutions for brands, retailers and their agencies.

Visit us at


Kris Matheson
Director, Sales & Marketing
Artisan Complete
100 Bentley Street
Markham, Ontario L3R 3L2
905-475-2860 x276


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Kris Matheson
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